melinda paraie news and archive

Cath Kidston launches new campaign to reposition brand

British retailer Cath Kidston, widely known for its vintage prints and cutesy florals, has enlisted model and actress Poppy Delevingne to front its spring/summer 2019 campaign, as part of a new strategy to reposition the brand towards a younger audience. The move is being called “pivotal” by the heritage brand, which was established 25 years...

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Melinda Paraie to join Cath Kidston as its new CEO

Melinda Paraie is making a move from John Hardy, the New York-based jewellery company to join as the new Chief Executive Officer of Cath Kidston replacing Kenny Wilson, who is joining Dr Martens, reports The Times. Paraie was earlier associated with Cath Kidston for a brief period in 2017. Before John Hardy, Paraie served at Coach, the luxury...