Melrose avenue news and archive

Lulus opens first bridal boutique on Melrose Avenue

Californian fashion brand Lulus has opened its first-ever bridal boutique in Los Angeles. Offering a new approach to the bridal journey, the new boutique offers everything wedding-attire related, from looks for the engagement party to the bridal shower, bridal gowns, bridesmaid dresses, accessories, shoes through to outfits for the honeymoon....

Retail

Skate brand Official comes to Melrose Avenue

As of today, skate-inspired brand Official opens its doors on Melrose Avenue. Serving as the brand’s first flagship on the popular fashion strip, the streetwear brand arrived fully stock with its new boutique. The space, which spanned 800 square feet, reflects a simple, rustic aesthetic to compliment its streetwear clothing. In contrast with the...