Merchandise news and archive

Sports Direct partners with Zapp for on-demand World Cup merchandise delivery

British sportswear giant Sports Direct has partnered with delivery platform Zapp to offer FIFA World Cup 2026 merchandise to customers across London, with the goal of making products available within 20 minutes. The collaboration will run throughout the tournament and gives football fans access to official merchandise, including shirts and...

Fashion

Abercrombie & Fitch unveils limited-edition Super Bowl LX collection

Abercrombie & Fitch has revealed its limited-edition Super Bowl LX collection, ahead of the big game on February 8. The complete collection includes six styles for women, men, children, and babies/toddlers, including sweatshirts and t-shirts, retailing between 45 and 150 dollars. One style from the Super Bowl LX collection, a men’s Super Bowl...

Fashion |In Pictures

Pacsun collaborates with Paris Hilton on exclusive merch

US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...

Fashion

Fanatics to oversee Juventus merchandise and retail

Fanatics, the digital sports platform and provider of licensed sports merchandise, is expanding its reach in football, after signing a deal with Italian football club Juventus that covers e-commerce, retail, manufacturing and licensing. Financial terms were not disclosed, but Fanatics will manage all aspects of Juventus’ merchandise offering...

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Fanatics strikes deal to sell US college merch internationally

Digital sports platform Fanatics has announced a long-term agreement with the Collegiate Licensing Company (CLC) that will see it sell licensed fan merchandise from US colleges to international markets. Beginning with an initial 15 US colleges, with more to be added over time, Fanatics will offer a range of official products to the UK and...

Fashion

Madonna teams up with Ministry of Tomorrow for merchandise

Pop superstar Madonna is partnering with eco-fashion brand Ministry of Tomorrow to create a limited collection of exclusive merchandise, including two collectors item tote bags for her 'Celebration’ tour. The collection will be designed by Ministry of Tomorrow's founder and president Julian Prolman, aka The Great White Buffalo, and will showcase...

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Fanatics partners with Dazn Group on e-commerce merchandise experience

Digital sports platform Fanatics has announced a new partnership with Dazn Group that will see the introduction of purchasable merchandise on Dazn’s sports entertainment app. From the third quarter of 2023, Dazn customers will be able to purchase a “substantial” product range directly from an integrated online store on the app, with pieces...

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Sky Sports to launch merchandise store through Fanatics partnership

Sportswear retailer Fanatics and Sky Sports have announced a new partnership that will see the duo release licensed sports merchandise for over 900 sporting organisations, including Premier League Football, Formula One, NFL and cricket. Through the partnership, Sky Sports is set to open a new online merchandise shop, and will offer the clothing...

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Nike and Fanatics strike partnership with Japan’s Yomiuri Giants

Sportswear giant Nike and merchandising company Fanatics have announced a new long-term global partnership with Japanese baseball team, the Yomiuri Giants. The trio have struck up an agreement surrounding a licensed sports merchandise model, seeing Nike become the team’s official uniform supplier, while Fanatics will manufacture and distribute...

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Next strikes sportswear deal with Fanatics

Next has established a new long-term connected inventory partnership with licensed sports merchandise company Fanatics, which is set to “significantly broaden” the British retailer’s officially-licensed sport merchandise assortment. The partnership marks Fanatics first deal with a major retailer in Europe, giving the region access to its...

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Hot Topic launches resale offer with ThredUp

Hot Topic has revealed a new “360-resale” programme, ‘Hot Topic Replay’, that allows customers to shop secondhand products directly through its website. The initiative was launched with tech company ThredUp, which utilised its Resale-as-a-Service (RaaS) system to power the resale experience. Alongside preloved Hot Topic items, customers can also...

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Bravado snaps up The Beatles’ merchandise rights

Apple Corps and Bravado, a merchandising subsidiary of Universal Music Group (UMG), have announced a new partnership which will see them come together to develop new merchandise opportunities for The Beatles. The deal, which spans retail, licensing and e-commerce in North America, builds on the duo’s past relationship and will see a unified...