merino news and archive

How brands can transition to pain free, non-mulesed sheep wool

Four Paws, the global animal protection organisation, has just launched a detailed guidebook to assist brands in understanding how they can transition their wool supply chain away from mulesed sheep wool and provides an overview of the available wool assurance initiatives. Titled ‘Transitioning away from mulesed sheep wool,’ the detailed...

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Business|INTERVIEW

Woolmark sees outdoor market boosting merino wool

The Woolmark Company won't rest in its aim to expand the popularization of wool despite the fabric's trade price reaching a record high this year. In its most recent campaign launched in September the company promoting Australian wool products, advertises wool as a performance fibre, an area where it expects major growth in the coming years....

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Apparel

Burlington to use wool for performance fabric

Merino wool has long been associated as one of the luxury wool categories, sometimes surpassing the cost of cashmere. Used mainly for knitwear, one supplier has developed it as a technical fabric for performance wear, which could soon grow into an entire new fabric and retail category. Burlington, which is part of the International Textile...