Merrell news and archive

Merrell launched new global brand platform to mark 45th anniversary

Outdoor footwear brand Merrell has launched its first-ever global brand platform, ‘It Starts Outside’, as it marks its 45th anniversary and continues to develop into a lifestyle brand. The new platform reframes the power of the outdoors and its potential to catalyze change. “It Starts Outside is more than a campaign, it’s our global point of...

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Wolverine Worldwide's strategic initiatives drive margin improvement in FY25

The US-based footwear group Wolverine Worldwide reported financial results for the fourth quarter and full fiscal year 2025, which ended January 3, 2026. The company exceeded its forecast across all key metrics for the final quarter, supported by global growth in its primary brands and continued improvements in the direct-to-consumer (D2C)...

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Merrell and Saucony drive Wolverine Worldwide's Q3 revenue growth

Wolverine Worldwide's net sales for the third quarter ended September 27, 2025, were 470.3 million dollars, up 6.8 percent, largely due to the strong performance of key brands Merrell, Saucony, and Sweaty Betty. Ongoing total revenue in the quarter, which excludes the results of the Sperry business was sold in January 2024 also reached 470.3...

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Merrell in LEBLANCSTUDIOS Spring/Summer 2026 Collection

Hiking and outdoor footwear brand Merrell teamed up with LEBLANCSTUDIOS as part of the label's SS26 presentation titled, "Museum Of Common Oddities," on Thursday, September 12th, from 5:00PM to 6:00PM ET, in the Lower East Side. Four Merrell styles, the Wrapt Slip On, Wrapt Sneaker, Harbor Post Sandal, and Vapor Glove, were used during...

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Wolverine Worldwide launches Junior Board for emerging talent

Wolverine World Wide, Inc. has announced the establishment of its inaugural Junior Board, an advisory body comprised of 11 early-career professionals. This new board is designed to amplify the voices and perspectives of the company’s emerging talent, reinforcing its commitment to a culture of innovation and collaboration. The Junior Board...

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Wolverine Worldwide surprises with strong second quarter growth

US footwear and apparel supplier Wolverine World Wide Inc. (Wolverine Worldwide) continued on a growth path in the second quarter of the 2025 financial year. On Wednesday, the group announced surprisingly strong increases in revenue and earnings. In the three months to 28 June, consolidated revenue amounted to 474.2 million dollars. This...

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Wolverine Worldwide unveils renovations to global headquarters in Michigan

American footwear and apparel company Wolverine Worldwide, which includes brands Merrell, Saucony and Sweaty Betty, has unveiled a major renovation to its global headquarters in Rockford, Michigan. The upgrade to its headquarters is part of the company’s continued efforts to “modernise facilities, centralise core business operations, and attract...

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Merrell and Saucony Drive Wolverine Worldwide's Q1 performance

Wolverine Worldwide reported positive financial results for the first quarter of 2025, showcasing a turnaround driven by strong performance from its Merrell and Saucony brands. The company achieved a 4.4 percent year-over-year increase in total revenue, reaching 412.3 million dollars, with ongoing business revenue up 5.5 percent to 412.3 million...

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Despite positive Q4, Wolverine Worldwide's 2025 guidance disappoints investors

Footwear and apparel giant Wolverine Worldwide met fourth-quarter earnings expectations and narrowly beat revenue forecasts, but its 2025 projections fell short of Wall Street's hopes. As reported by Investing.com, the company posted adjusted earnings per share of 42 cents for the fourth quarter, matching analyst predictions. Revenue reached...

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Richard McLeod joins Merrell as global CMO

Outdoor footwear brand Merrell has named Richard McLeod as its new chief marketing officer. He will report to Janice Tennant, Merrell's global brand president. McLeod will lead Merrell's global marketing efforts and build integrated marketing capabilities to strengthen the brand's position in the outdoor active and lifestyle market. "Rich is...

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Merrell welcomes Noreen Naroo-Pucci as chief product officer

Hiking and outdoor footwear brand Merrell has appointed Noreen Naroo-Pucci as chief product officer. The company said in a release that as a global thinker and executive with multi-cultural experience, Naroo-Pucci will apply her skills to Merrell's expansion as a lifestyle brand. The brand is tapping into a trend where consumers seek products...

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Wolverine Worldwide delivers “better-than-expected” Q3, lifts outlook

Wolverine Worldwide revenues for the third quarter of 440.2 million dollars declined by 16.6 percent or 16.9 percent constant currency, while revenue from the ongoing operations declined 7 percent or 7.4 percent constant currency to 440.1 million dollars. Gross margin for the quarter of 45.3 percent improved 450 bps and adjusted gross margin...