MICAM news and archive

Micam presents a data-driven trend guide and area generated by AI

Micam has leveraged artificial intelligence to create a trend guide. "Purchasing future bestselling products while reducing unsold stock and optimising commercial and environmental impact is not magic. It is a service offered exclusively by Micam, the first international trade show to present a data-driven trend guide and area generated by...

EventPress Release

#strongertogether: the March 2021 fashion shows cancel and go digital

The Milan fashion shows, which have joined forces in the #strongertogether exhibition project, have decided to cancel the physical trade fairs planned for March 20 through 24, 2021 at the Fieramilano Rho exhibition centre. Out of respect for the participating companies, visitors, buyers and media representatives, MICAM Milano (the international...

EventPress Release

Micam Milano at the starting line #Strongertogether

MICAM Chair Siro Badon: “After the lockdown, MICAM offers a concrete opportunity for our member companies in the footwear industry to relaunch the business”. MICAM MILANO AT THE STARTING LINE: MORE THAN 500 EXHIBITORS AND OVER 5000 BUYERS, PRIMARILY FROM ITALY AND EUROPE, HAVE CONFIRMED THEIR PARTICIPATION The event will be held in a flexible,...

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Business

The future - and relevance - of fashion trade shows

September is the month of fashion trade shows. Thirty-two to be exact, according to listings on France’s trade publication Modem. This week would have seen Coterie in New York, CPM in Moscow, followed by Première Vision in Paris and many others. The majority have been cancelled or repositioned into digital formats. Public gatherings have been...