Miinto news and archive

Miinto to launch in China with an official flagship store on JD

Danish fashion platform Miinto will launch its overseas official flagship store on JD.com on November 12, offering its fashion clothing and accessories to more than 500 million customers on JD. Miinto joins JD through the Just-In-Time project, enabling cross-border merchants to synchronise products and orders via system integration, providing...

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Miinto Q1 sales up 67 percent, appoints Jørgen Madsen Lindemann as new board chairman

The Danish online fashion portal Miinto has generated sales amounting to over 300 million Danish krone in the first quarter, up 67 percent compared to the same period last year. The company also announced that Jørgen Madsen Lindemann, former CEO of the MTG Group, has accepted a position as the new board chairman. The company added that he is...

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Miinto wants to become the Airbnb of fashion

Much is discussed about the competition between brick and mortar stores and ecommerce, and the need for retailers to be “omnichannel”. But, for Danish company Miinto, this is not a battle. Rather, one can build a bridge between the high street and the Internet. Miinto is an online marketplace offering apparel from 1,600 brick and mortar...

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Bestseller’s CEO invests double-digit million sum in fellow Danish Miinto

Anders Holch Povlsen, the sole owner of Danish online retailer Bestseller, has acquired the also Danish online fashion platform Miinto Group. The final amount remains unveiled although sources close to the matter estimate the price tag came in within the double-digit million range. As explained by both companies in a corporate release, most of...