As the festive season looms, savvy Millennials and Gen Z are proactively navigating Christmas spending, according to a survey by RSM UK. The study, involving 1,000 consumers, reveals that 55 percent of Millennials and 52 percent of Gen Z plan to commence their Christmas shopping earlier to efficiently manage expenses and capitalize on...
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New York – A recent study shows that out of all consumer whose financial position has improved in the last year, Millenials were the most likely generation to increase spending on consumer products. Within the apparel segment, consumers are favouring value brands, those with strong value proposition, such as fast fashion, quality/price,...
Millennials are spending less but buying more considered. While the 'buy less, buy better' purchasing philosophy has been gaining traction as a counter option to the overflow of fast fashion on the high street, the philosophy is since recently being heartily embraced by American millennials according to KRC research. The study, in partnership...
As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’. According to a report by Deloitte in association with Chinese companies, Secoo and Tencent, Generation Z and Millenials will...
How fashion brands can reach the next generation of spending power is a marketer’s topic du jour. With no such thing as a typical millennial or archetypal luxury consumer, decoding the next wave of high-end consumption is both difficult and daunting. This week at the annual New York Times’ International Luxury Conference, a McKinsey & Company...
Generation Z shoppers are the most likely to 'webroom' or browse for fashion via phone or online, but go in-store to buy, says a new report. According to Dealspotr, a crowdsourcing platform for savings, it conducted an online survey of shoppers to better understand their fashion shopping habits and preferences. The survey included 303...
The millenial generation - those born in the nineties and naughties - have been deemed fauxsumers when it comes to fashion. In shorthand, this translates that they spend hours browsing online, but aren't buying the goods. According to WWD, the biggest challenge facing retailers is "converting browsers into buyers". A survey conducted by the...