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Fashion

Value of global apparel brands remains stationary in 2015

The total value of the top 10 mass-market fashion labels remained stagnant in 2015 at 99.7 billion dollars, according to the 2015 BrandZ Study. The apparel category witnessed only a 0.1 percent change in brand value this year, a disappointing result following a 29 percent increase in 2014 when the clothing sector led all categories in value...

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Fashion

Amazon takes top retail brand spot

Amazon has overtaken Walmart as the world’s number one retail brand in a study of the top 100 most valuable brands. The brandZ Top 100 Most Valuable Global Brands study by Millward Brown Optimor measured brand equity based on interviews with over 2 million consumers around the world. Amazon’s brand value rose by 37% $37.6 billion, demonstrating...

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