Minimum news and archive

Celebrating good vibes and Minimum’s SS23 styles

MINIMUM SS23 Preview Event Oslo, Norway The Danish fashion brand Minimum recently celebrated its coming Spring-Summer 2023 collection at a preview event in Oslo, Norway. A guest-list of buyers, influencers and friends of the house were invited to take part in the collection presentation by trying on the styles and celebrating Minimum’s brand...

FashionPress Release

Minimum launches a circular collection crafted from old stock styles

With help from revolutionizing recycling technology the Danish fashion brand Minimum breathes new life into their old, unsold stock. The collection is an example of the brand’s efforts in taking a stand against excess production in the fashion industry. As testing brand for a new textile recycling innovation, Minimum participates in what could...

FashionPress Release

Distributor Lexson adds Minimum to its portfolio

As of 1st December, Lexson will take over the representation and distribution of the Danish fashion brand Minimum, as the distributor recently announced in a press release. For the past ten years, Minimum has been represented on Dutch soil by the agency Kootuur Collections. Lexson will represent Minimum from SS22. "We are very grateful to Wouter...

FashionPress Release

minimum FW21 Collection

"New Normal". With sudden change comes new perspectives and priorities re-examining the norm. The transformative nature of change acts as the central theme in the autumn & winter collection 2021. pressing the reset button, minimum presents new silhouettes and classic styles, reinterpreted to fit the needs of the new normality. Adding to the...

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Minimum appoints Josef Lützen its new Chief Commercial Officer

Minimum, a fashion brand from Denmark, has strengthened the management of the company by hiring Josef Lützen as the new Chief Commercial Officer, who joined the company from January 2, 2018. The company said, Lützen will be responsible for the commercial and creative direction of the future Minimum collections. He steps into the position earlier...