Mint Velvet news and archive

Mint Velvet launches collaboration with Grece Ghanem

British womenswear brand Mint Velvet has launched a collection with over 50s international influencer Grece Ghanem. The Grece Ghanem x Mint Velvet collection is an ode to the influencer's relaxed glamour and street style and offers a curated edit of day-to-night classics and elevated partywear signatures. The 18-piece capsule features timeless...

Retail

Ted Baker, Jigsaw, Phase Eight join #SaveShops campaign

Ted Baker, Jigsaw, Phase Eight and Mint Velvet are among the 16 British fashion companies participating in a #SaveShops campaign that aims to raise awareness of in-store services that support a safer shopping experience. Led by unified commerce specialist OneStock, the campaign hopes to help safeguard millions of retail jobs throughout the...

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River Island owners acquire Mint Velvet in 100 million pound deal

River Island’s parent company Lewis Trust Group (LTG) has acquired British womenswear retailer Mint Velvet in a deal reportedly valuing the company at more than 100 million pounds. The deal will see Mint Velvet co-founders Peter Davies, Liz Houghton and Lisa Agar-Rea share a multimillion-pound payout, according to the Guardian. LTG, which is run...