Miu Miu news and archive

Inside the renovated Miu Miu London flagship

Italian fashion house Miu Miu has reopened its London flagship on New Bond Street with a newly conceived retail concept designed to be harmonious and welcoming. Located on the corner of New Bond Street and Bruton Street, the 7,500-square-foot flagship aims to offer a “sense of cultural exchange, conversation and the gathering of a spirited and...

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Business

Thanks to Miu Miu: Prada Group increases quarterly sales by 13 percent

Prada defied difficult market conditions in the luxury sector thanks to Miu Miu. Despite the uncertain global economic situation, the Italian fashion group Prada continued to grow in the first quarter. The company announced on Wednesday that the group generated sales of 1.34 billion euros in the period from January to March. This was 13 percent...

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Business

Prada continues investing in property with landmark Bond Street deal

Prada is once again placing a strategic bet on bricks-and-mortar retail, with the Italian luxury group reportedly close to acquiring the prestigious London property housing its Miu Miu boutique on New Bond Street. According to reports in WWD, Prada Holding is nearing a deal with asset manager M&G Investments to purchase the building for...

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People

Miu Miu appoints Silvia Onofri as new CEO

The Prada Group has appointed Silvia Onofri as the new CEO of the Italian fashion brand Miu Miu, as confirmed to FashionUnited on Thursday. The incoming CEO will assume her new role on February 26 and will succeed Benedetta Petruzzo, who moved to Christian Dior Couture in October. Onofri began her career at luxury jewelry brand Bulgari before...

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Fashion |Opinion

Lyst’s Index and the LVMH paradox

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...

Fashion

Lyst Index reveals the most popular brands for Q4 2024

The Lyst Index, the ranking of the world's most popular fashion brands and items, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot on the podium. The Prada brand has made 2024 its year, ranking first three out of four times in the last few quarters. Its cultural DNA (including participation in Art...

People

Miu Miu without Design Director Dario Vitale

Miu Miu will have to do without Design Director Dario Vitale in the future. Vitale will leave the Italian fashion brand at the end of January, parent company Prada confirmed on Wednesday. The outgoing designer director informed his team of his resignation last Friday. Francesca Nicoletti, who has worked closely with Vitale at Miu Miu for years,...

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Fashion

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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Report

Miu Miu momentum fuels Prada Group revenue

Italian luxury conglomerate Prada Group reported a 15 percent rise in Q3 revenues to 3.8 billion euros, driven by a stellar 97 percent jump in Miu Miu sales. The brand's momentum continued to power the group's performance, offsetting a more modest 4 percent increase at the flagship Prada label. Retail channels led the growth, up 18 percent in...

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Business

British heritage brand Mulberry faces painful restructuring

The once-celebrated British leather goods house Mulberry is set to slash nearly a quarter of its corporate workforce, eliminating 85 positions from its 350-strong staff base, according to Business of Fashion. The dramatic restructuring follows a failed takeover attempt by Frasers Group and signals a bid to return to profitability through...

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Culture

Miu Miu ramps up cultural activations with Art Basel Paris

Miu Miu is ramping up its cultural cachet, partnering with Art Basel Paris for a major activation titled Tales & Tellers. The project, held at the Palais d'Iéna from October 16 to 20, 2024, was conceived by artist Goshka Macuga and curated by MACBA director Elvira Dyangani Ose. It featured Miu Miu’s Women’s Tales short-film series alongside...

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Management

Prada Group registers 18 percent retail sales growth

The Prada Group’s first half net revenues of 2,549 million euros, were up 17 percent. First half retail sales of 2,263 million euros, increased 18 percent, driven by like-for-like and full price volumes. Retail sales also increased by 18 percent in the second quarter. EBIT margin for the period was 22.6 percent or 575 million euros. Prada Group...