MMCF news and archive

Survey finds consumers want fashion from sustainably managed forests but find brands lacking

The PEFC or Programme for the Endorsement of Forest Certification has revealed the results of a new consumer survey today that explored consumer awareness, attitudes and expectations towards forest fibre use in fashion collections such as viscose and lyocell. “Fashion from Sustainable Forests” was conducted in four key markets across Europe —...

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Fashion

New whitepaper guides fashion brands in responsible sourcing of man-made cellulosic fibres

A new whitepaper has been launched to support fashion brands and retailers in understanding and implementing best practices when sourcing man-made cellulosic fibres (MMCFs). The whitepaper, called ‘Enhancing Sustainability through Forest-Positive MMCF Sourcing. A Guide for Fashion Brands and Retailers’, looks to emphasise the importance of...