My Jewellery news and archive

My Jewellery partners with Fairly Made® to increase supply chain transparency

Dutch jewellery, accessory and fashion brand My Jewellery is taking a new step in its sustainability strategy by partnering with Fairly Made, the French platform that promotes transparency and traceability in the fashion industry. Since the start of this year, My Jewellery has been providing insight into the origin of its clothing, accessories...

BusinessPartner Content

My Jewellery makes product impact transparent with Carbonfact

My Jewellery aims to better understand and reduce its environmental impact. To achieve this, the Dutch jewellery and fashion brand is collaborating with Carbonfact, a platform that calculates the environmental footprint of fashion products. Using Carbonfact, My Jewellery gains insight into the CO2 emissions, water consumption, and energy usage...

RetailPartner Content

My Jewellery opens a second boutique at Schiphol Airport

My Jewellery has expanded its presence in travel retail with the opening of a beautiful second store at Schiphol. The new boutique, located at Schiphol Plaza (landside), offers more than 140 m² of retail space and features a complete selection of jewellery, accessories and clothing. Its strategic location makes the store easily accessible to a...

Fashion Partner Content

My Jewellery's community: "your fans are your strongest influencers"

Success lies in a brand's narrative and the community that identifies with it. To think of My Jewellery as merely a jewellery and clothing brand is to miss the essence of how it uniquely captures the attention of Gen Z. My Jewellery, founded by Sharon Hilgers out of a passion for jewellery and self-expression, now describes itself as a 'love...

RetailPartner Content

Travel retail as a growth channel: putting brands on the global map

Airports are rapidly transforming into fully-fledged retail hubs, each with its own brand experience and commercial strategy. Travel retail has grown into a significant channel, attracting an increasing number of fashion labels. Airports are places where consumers adopt a ‘holiday mindset’, making them open to impulse purchases and providing...

RetailPartner Content

New Dutch brand at Schiphol: My Jewellery opens in Lounge 1

Schiphol has further expanded its retail offering with the arrival of a new Dutch success story; the popular jewellery and lifestyle brand My Jewellery has opened its doors in Lounge 1. The boutique is fully furnished in the brand's recognisable style and offers a select range of jewellery, accessories, and gifts. The arrival of My Jewellery is...

Fashion Partner Content

My Jewellery and Vogue NL launch collaboration with international power

This summer marks a special collaboration for My Jewellery: the Dutch jewellery and fashion brand is joining forces with Vogue NL for a unique campaign with international appeal. A new step that fits perfectly with the global brand ambition of My Jewellery and aligns with their mission to connect, celebrate, and surprise women. A unique...

Fashion Partner Content

More than add-ons: how My Jewellery gives accessories a leading role in wholesale

My Jewellery firmly positioned itself in recent years as a leading accessories brand with a direct connection to Gen Z. What began as a direct-to-consumer success formula has now grown into a hybrid strategy in which wholesale forms a crucial growth facilitator. In conversation with Thom Timmer, head of business development at My Jewellery, it...

RetailPartner Content

My Jewellery opens 40th boutique: The role of physical retail in an omnichannel strategy

The Dutch jewelry and lifestyle brand My Jewellery is celebrating a significant milestone: the opening of its 40th boutique. The new store, located in Hasselt, Belgium, not only marks the brand's physical growth but also underscores its broader omnichannel strategy, further strengthening My Jewellery's market position. “Our expansion strategy...