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NAME IT takes on footwear market with upcoming spring 2027 launch

Danish childrenswear brand NAME IT has launched a new footwear category, adding shoes, boots and sandals for children and young teenagers to its product range. The brand, owned by Danish fashion group BESTSELLER, presented NAME IT Footwear during Copenhagen Fashion Week 2026. The expansion is one of NAME IT's biggest category launches in recent...

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Retail

Bestseller brands partner with Bambuser for live shopping

Danish fashion group Bestseller has announced that two of its brands, Name It and Vero Moda, have launched a live shopping broadcasting platform in partnership with Bambuser. Name It, a childrenswear brand, will broadcast live several times per week with prominent Danish influencers participating as hosts or guests. The live shopping experience...

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News

Down with the plastic soup: fashion brands using recycled plastics

Last week, on the opening day of London Fashion Week, the network of nonprofit organizations Friends of the Earth urged fashion companies to do more to tackle plastic pollution, as the fashion industry is "a significant contribution" to the problem. Luckily, some brands are already manufacturing clothing, shoes and apparel from plastic waste....

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