National Retail Federation news and archive

NRF report: holiday sales grow 4.1 percent, driven by consumer spending surge

Data released by the National Retail Federation (NRF) and CNBC Retail Monitor indicates that the 2025 holiday season achieved record spending levels, aligning with the upper end of industry forecasts. Total holiday sales from November 1 through December 31 grew 4.1 percent, meeting the NRF projection of a 3.7 percent to 4.2 percent increase to...

Retail

US consumer spend for Halloween predict to reach record 13.1 billion USD

Consumers across the nation are expected to go all out this Halloween, as the National Retail Federation (NRF) predicts spending for the spookiest holiday to reach a record-breaking 13.1 billion US dollars. Based on the annual consumer survey conducted by Prosper Insights & Analytics, this is close to one billion dollars more than the previous...

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Business|IN-DEPTH

Algorithmic pricing: US retailers challenge New York state law

The National Retail Federation (NRF) has filed a lawsuit in federal court to block the New York Algorithmic Pricing Disclosure Act. The act, scheduled to take effect on July 8, requires retailers to notify customers when a price has been calculated using an algorithm based on personal data. In a July two complaint filed with the Manhattan...

Retail

US retail sales grow in April ahead of expected tariff price increases

Retail sales increased across the United States in April, as consumers stocked up on goods to avoid the impending higher prices set to come with tariffs, according to the CNBC/NRF Retail Monitor, published by the National Retail Federation. “Spending rose again in April, driven largely by consumers continuing to pull purchases forward to stay...

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Retail

US retail sales grow 'moderately' in March amid tariff worries

Retail sales in the United States grew in March following two consecutive months of decline. However, the increase in retail sales was 'moderate' as consumers remain cautious and concerned about the impact of climbing tariffs, according to the latest CNBC/NRF Retail Monitor. "Retail sales increased in March but only moderately, and the spending...

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Retail

US Retail Sales Dip 0.22% in February Despite Year-Over-Year Growth

Retail spending across the US may have declined on a monthly basis last month as concerns over tariffs increase, but continued to grow year over year as the economy holds steady, according to the latest CNBC/National Retail Federation (NRF) Retail Monitor. Total retail sales (minus automobiles and gasoline,) dropped 0.22 percent (seasonally...

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NRF warns of consumer impact of reciprocal US tariffs

President Donald Trump has signed an executive order implementing a reciprocal tariff policy, meaning that any tariffs imposed on US goods by other countries will be matched equally, leading to a wave of fresh concerns being raised, including some by the National Retail Federation (NRF). Signed last Thursday, the policy applies to tariffs and...

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Business

US retail sales bounce back in October ahead of forecasted ‘record’ Thanksgiving weekend

Things seem to be looking up for the US retail sector, which bounced back “strongly” in October according to new figures released by the CNBC/National Retail Federation (NRF) Retail Monitor. According to the report, total retail sales were up 0.74 percent seasonally adjusted month-over-month, and up 4.13 percent unadjusted year-over-year in the...

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Fashion

The most exciting tech innovations from National Retail Federation’s 2024 expo

Coming to a store near you, the dynamic solutions that elicited the most excitement at this year’s expo will change how we shop, staff and even operate brick and mortar locations and e-commerce sites. Technology has been transforming the retail sector at warped speed even since last year's NRF, and these innovations are set to become commonplace...

Retail

NRF introduces new hub for retail sustainability

In response to growing consumer demand for sustainable solutions and efforts, the National Retail Federation (NRF) has introduced a new hub for sustainability, the NRF Center for Retail Sustainability. The new center will serve as a focal point for a sector-wide initiative, endorsing retailers' pledges to yield net positive impacts in...

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Retail

Price hikes on back-to-school essentials present challenges for consumers

Despite rising inflation, consumers are prioritizing back-to-school and college spending. According to the National Retail Federation (NRF) over one third or 38 percent of consumers have committed to cutting back on other expenses in order to be prepared for the upcoming fall semester. They expect to spend more than usual on both K-12 and...

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Business|ANALYSIS

From policy abuse to friendly fraud: Retailers face billions in revenue loss

As consumers and brands alike settle into the new ways of commerce, businesses have been facing a rising volume of fraudulent activities. From account takeover to policy abuse, to chargeback and friendly fraud, retailers are looking for ways to mitigate different types of fraud costing them billions in revenue annually. Whenever a customer asks...