naturalizer news and archive

Naturalizer launches collaboration with Deepica Mutyala

Footwear brand Naturalizer, known for making shoes to the contours of a woman’s foot, has unveiled a collaborative collection with Deepica Mutyala, founder and chief executive of inclusive beauty brand Live Tinted. The collection is part of Naturalizer’s new collaboration series ‘Gen N Project,’ which aims to advance the ideals of comfort for...

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Retail

Naturalizer to close 133 stores as focus shifts to digital

Naturalizer is closing approximately 133 stores by the end of this fiscal year. The footwear brand's parent company, Caleres, said that it plans to re-focus its retail strategy with a larger emphasis on digital. “Like the rest of the industry we have seen a structural shift in the shopping behavior of the consumer – a change that has been...

Fashion

Naturalizer launches 'VOTE' boot in collaboration with The Outrage

Naturalizer has unveiled a new style meant to inspire voter registration. The footwear brand has created a limited-edition boot that spells out the word "VOTE" along the top of the toes, created in partnership with activist network The Outrage. Proceeds from the sale of this boot will benefit nonprofit nonpartisan organization, She Should Run....

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Report

Caleres sings JV to expand presence in the Chinese market

Caleres has announced an expansion of its international strategy. The company said, it will begin to distribute footwear in greater China, including Hong Kong, Macau and Taiwan, through a joint venture with Brand Investment Holding, a member of the Gemkell Group. Naturalizer and Sam Edelman will be the inaugural brands and both will be marketed...

Featured

Retail

Naturalizer announces plans to enhance consumer experience

Contemporary women's footwear brand Naturalizer has shared plans for new stores and lines intended to "entice and delight shoppers." The brand is owned by the Caleres group, along with companies including Sam Edelman, Franco Sarto, Famous Footwear and LifeStride. It currently operates a number of direct-to-consumer stores throughout the U.S. and...