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NBCUniversal launches shoppable ads

NBCUniversal is taking a note from Instagram's book and adding shoppable ads to their platforms. The company has announced they will be releasing shoppable ads that will let marketing partners direct NBCUniversal viewers to product pages on their mobile devices. The news was reported by Adweek. The new unit, called Shoppable TV, uses QR...

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Group calling on Macy's to sever ties with Donald Trump

If there is a lesson to learn from the recent Donald Trump scandal, making blatantly xenophobic statements is not a good look for you or any of the other parties involved. The entrepreneur's recent comments over Mexican immigrants has caused Univision to sever ties with him and no longer broadcast the Miss U.S.A. pageant, NBCUniversal has also...