The founders of Japanese fashion label Ambush, Yoon Ahn and Verbal, have reportedly repurchased full ownership of the brand from Italian fashion group New Guards Group (NGG), according to WWD. NGG acquired a majority stake in Ambush in 2020. As of today, according to the WWD report, the founders have regained control. FashionUnited has reached...
Apr 14, 2025
Carlotta and Nicolò Oddi, the co-founders of Alanui, have regained their majority stake in the Italian knitwear brand that had been held by New Guards Group (NGG), a Milanese production and distribution company owned by Farfetch. Upon the transaction’s completion, Alanui will independently manage its business, from operations to distribution....
Mar 21, 2025
New Guards Group (NGG), the Farfetch-owned parent company of Palm Angels and Ambush, has filed for a form of bankruptcy protection in Italy as its pursuit for a buyer continues to trudge on. According to various media platforms, the Italian fashion group has applied for a ‘composizione negoziata per la soluzione della crisi dímpresa’ (or CNC), a...
Nov 21, 2024
Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...
Nov 5, 2024
Italian private equity firm Style Capital is reportedly mulling the acquisition of Farfetch-owned New Guards Group, which is facing an uncertain future in the wake of its parent company’s sale to South Korea’s Coupang. The speculation was confirmed by Style Capital’s founder and chief executive officer, Roberta Benagalia, who told WWD that while...
Jan 15, 2024
There was One (TWO), Farfetch and New Guards Group’s first joint brand, has unveiled an eight-piece womenswear capsule collection in collaboration with Nigerian fashion designer Lisa Folawiyo. The collaboration draws inspired by classic Lisa Folawiyo pieces and silhouettes and showcases summer designs with a mix of the signature Ankara fabric...
Jun 7, 2023
Farfetch has announced a number of leadership changes at New Brands Group (NGG), including the exit of the group’s founders, and the appointment of a new CEO at Off-White. NGG co-founders Davide De Giglio and Andrea Grilli are exiting the business - De Giglio served as CEO of NGG, while Grilli served as the CEO of luxury streetwear brand...
Jun 1, 2023
Luxury fashion platform Farfetch is teaming up with Reebok to operate its e-commerce operations and wholesale business in Europe. In a statement, Farfetch said it has “replatformed” Reebok’s e-commerce sites in Europe, and is overseeing all marketing and e-commerce operations, as well as driving wholesale distribution to help “drive the...
May 4, 2023
There was One (TWO), Farfetch and New Guards Group’s (NGG) first joint brand has added kidswear to its offering. The kidswear collection offers “vibrant, playful pieces for all kids,” explains TWO in the press release, including brightly coloured knitwear, graphic T-shirts, hoodies, and branded raincoats. The debut line is for children aged 4-...
Mar 16, 2023
Ann Demeulemeester has appointed Paris-based designer Ludovic de Saint Sernin as the brand’s new creative director. Mr de Saint Sernin will be the first creative director since the Belgian label was bought by New Guards Group co-founder Antonioli, the luxury retailer based in Italy and Switzerland. In July 2020 Ann Demeulemeester’s then creative...
Dec 1, 2022
In his 41 years on this Earth, fashion designer and entrepreneur Virgil Abloh left a mark that will go down in history. As the founder and creative director of Off-White and the first Black menswear artistic director of Louis Vuitton, Abloh’s genius knew celebration and reverence in the fashion industry. His death left a void in the world of...
May 11, 2022
Off-White has appointed Ibrahim Kamara as the brand's first Art and Image Director. The Dazed Editor-in-Chief confirmed the appointment on Saturday in an Instagram post. After a career as a fashion director and stylist, the Sierra Leone-born designer worked closely with brand founder Virgil Abloh, who died suddenly last November. “Virgil will...
May 2, 2022