New York Knicks news and archive

Foot Locker named official athletic footwear retailer of New York Knicks

US footwear and apparel retailer Foot Locker has announced a multi-year partnership with Madison Square Garden Sports Corp. (MSG Sports). The agreement names Foot Locker the Official Athletic Footwear Retailer of the New York Knicks ahead of the 2026-27 National Basketball Association (NBA) season. The collaboration encompasses multi-channel...

People

New York Knicks appoints first creative director, Ronnie Fieg

National Basketball Association (NBA) team New York Knicks has announced the appointment of Ronnie Fieg as its first-ever creative director. Fieg, the CEO and founder of sportswear company Kith, will be responsible for “building a community around the international brand”, the team said in an Instagram post, as well as developing an in-house...

Fashion

Extra Butter partners with NY Knicks and Mitchell & Ness on collection

Streetwear boutique Extra Butter has partnered with the New York Knicks and Mitchell & Ness on a capsule collection. The collection, which celebrates the basketball franchise’s 75 anniversary season, will be released on December 17, exclusively at Extra Butter’s Long Island City location. “To kick off this partnership, we felt it was important...