“I can see aspects of how we’re going to implement technology to allow us to fix what I think we can all agree on as those in the fashion industry is a pretty broken system,” Kenneth Loo said in a conversation with FashionUnited on the future possibilities of Web3 and emerging tech. Through such systems, the co-founder and chief executive of the...
Dec 28, 2023
Footwear brand Toms is bringing its social impact model to the metaverse with their first NFT collection to raise money for its impact partner, International Medical Corps. Toms has created 10 limited-edition NFTS that showcase the key moments in the footwear brand’s history. From the first classic Alpargata that started it all in 2006 to its...
Dec 19, 2022
Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...
Adidas Originals have unveiled its debut collection of blockchain-based virtual wearables, as it looks to strengthen its “community-based, member-first,” open metaverse strategy. Housed under a new ‘Virtual Gear’ product category, the 16-piece limited collection of virtual wearables will be released as non-fungible tokens (NFTs) on...
Nov 17, 2022
Clearpay, the sponsor of London Fashion Week, has teamed up with Richard Quinn and the British Fashion Council to offer limited-edition floral rose NFTs to “lucky customers” to celebrate the city-wide LFW celebrations until October 13. The large rose NFTs pay homage to Quinn’s spring/summer 2023 collection and will give fashion fans access to an...
Oct 10, 2022
As the first bridal brand, Spanish luxury bridal house Pronovias has entered the metaverse with its launch of three NFT wedding dresses as part of the soon to be released 2023 Versailles collection. The digital dresses are a sneak preview of the collection reveal that will take place at the Pronovias fashion show during Barcelona Bridal Fashion...
Apr 19, 2022
Roksanda will launch a series of NFTs as part of her autumn/winter 2022 collection during London Fashion Week in a partnership with Clearpay to bring “digitisation, accessibility and innovation to fashion lovers everywhere”. The designer is hosting a catwalk show for her upcoming collection on Monday, February 21, and the demi-couture finale...
Feb 15, 2022
From February 10 to 13, the first part of Digital Fashion Week New York (DFWNY) took place, bringing together creators and innovators from the fashion and tech industry working at the vanguard of the digital fashion movement. DFWNY - which is not to be confused with the digital iteration of the classic New York Fashion Week - was held as a...
Feb 14, 2022
As digital objects in the form of NFTs have exploded in popularity and value over the past year, so too have the legal headaches and complications. Nike became the latest company to file a lawsuit over the issue on Thursday -- suing shopping platform StockX for creating and marketing NFTs with its logo and branding. It follows a lawsuit last...
Feb 4, 2022
Digital Fashion Week New York (DFWNY) kicks off next week with a virtual event looking to explore the future of fashion and the potential of the metaverse. Taking place from Thursday February 11 to Sunday February 13, DFWNY will feature a mixture of virtual and physical runway shows, exhibitions, digital screenings, panel discussions and...
Feb 3, 2022
NFT Runway launches a first-of-its-kind phygital fashion project that brings designer fashion into the metaverse as NFTs, taking place December 3 - 5. Leveraging award-winning 3DREAL™ interactive technology used in the first interactive digital fashion show for Fashion Community Week San Francisco, NFT Runway provides an opportunity for...
Dec 3, 2021
Exclusible is a startup that was born for the sole purpose of taking luxury brands a step further into their digital transformation by opening up the world of NFTs and their immense potential. The platform will allow collectors to access limited edition NFTs and experiences from the world's most desirable luxury brands across five verticals:...
Nov 23, 2021