Nike news and archive

NikeSKIMS introduces Studio Stretch: an innovative collection of ultra-soft, lightweight fabrics

NikeSKIMS expands its vision of modern sportswear with Studio Stretch, a new collection based on material innovation and designed to adapt to the way women move today. As a foundational piece within the brand's apparel system, Studio Stretch combines lightness and softness with stretch and discreet support to help women move freely from the gym...

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Target expands partnership with Syre to accelerate use of next-gen recycled materials

Target has expanded its partnership with Syre, a textile-to-textile recycling company, to accelerate the adoption of next-generation recycled materials across retail on a larger scale. Syre will support Target in integrating its textile-to-textile recycled polyester into its high-volume consumer goods categories, such as apparel and home,...

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Nike facing class action lawsuit over tariff refund allegations

Sportswear giant Nike is at the centre of a consumer-fronted class action lawsuit over allegations that it was withholding refunds on tariffs and raising prices. In the lawsuit, filed with the US district court in Oregon, consumers claimed that Nike could "recover the same tariff payments twice – once from consumers through higher prices and...

FashionPress Release

Nike Vision Launches Inaugural Football-Dedicated Brand Campaign: Redefining the game ahead of global summer stage

Led by Virgil van Dijk, Sam Kerr, and Hwang Hee-chan, Nike Vision Introduces Zeus Rise and Radeon, Blurring the Lines Between Elite Performance and Stadium Style. Today, Nike Vision disrupts the eyewear landscape by unveiling its first-ever dedicated brand campaign tailored to the world of football. This high-octane global initiative, set to...

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Nike to cut 1,400 roles as ‘Win Now’ strategy enters next phase

Sportswear giant Nike has confirmed another series of layoffs as it continues to move forward with its ongoing ‘Win Now’ turnaround strategy. The company confirmed to FootwearNews (FN) that approximately 1,400 operations roles have been cut across North America, Europe and Asia, representing less than 2 percent of Nike’s global team. The...

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Milan: Nike unveils “Air Lab” for design innovation

Nike and the Dropcity architecture centre are launching the “Air Lab” in Milan, a new innovation and experimentation hub for the creative scene. As part of Milan Design Week, the sportswear giant is currently offering a first look at the project. Nike announced on Sunday that it will be open to the public from autumn as a permanent part of...

FashionPress Release

ACG unveils the Zegama Hike: high-performance hiking boots designed for all-day comfort and protection

All Conditions Gear (ACG) is redefining what is possible on the trail with the launch of the Zegama Hike, high-performance hiking boots designed to blur the lines between running and hiking footwear. Designed to move confidently over rugged terrain, the Zegama Hike offers lightness, responsiveness and all-day comfort. The boot incorporates ACG's...

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Nike faces class action over data breach allegations

Sportswear giant Nike is facing a class action lawsuit over its alleged failure to secure consumer information amid a data breach on January 21, 2026. The suit, filed with an Oregon federal court and reported on by WWD, was brought by complainant Maria Gomez who claimed that the company did not safeguard shopper details stored in its network,...

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Nike patent victory overturned in footwear dispute with Lululemon

US sportswear giant Nike has seen a jury verdict in its favour reversed by a federal judge in Manhattan, effectively nullifying a 355,450 dollars damages award against Canadian athleticwear company Lululemon USA Inc. (Lululemon). The decision, signed by district judge Arun Subramanian on March 24, 2025, follows a legal battle initiated in 2023....

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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment

On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...

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Authentic reportedly eyeing Converse takeover amid Nike divestment speculation

US brand management giant Authentic Brands Group has reportedly expressed interest in acquiring Converse should Nike decide to divest the footwear label, according to a Bloomberg report. The media outlet stated that while no formal talks were currently underway, the interest from Authentic, the parent company of brands like Reebok and Champion,...

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Nike shifts from 'direct-first' to 'city-led' strategy amidst Q3 challenges

US brand Nike has reported financial results for the third quarter of fiscal 2026, ending February 28, 2026, revealing a period of strategic rebalancing. The company recorded revenues of 11.3 billion dollars, remaining flat on a reported basis compared to the previous year. On a currency-neutral basis, revenues declined by 3 percent. The results...