Video: Nike introduces new campaign 'Project: Run Fearless'
In this video, Nike introduces its new campaign 'Project: Run Fearless' to promote the brand’s new shoes called the Nike React Infinity Run 2 and the Nike ZoomX Invincible Run. The campaign surrounds the idea of the brand’s continuous aim of helping reduce running-related injuries.Watch the video below. Video: Nike via YouTube Photo credit:...
Jan 11, 2021
Nike second quarter revenues increase 9 pecent
Second quarter revenues for Nike, Inc. increased 9 percent to 11.2 billion dollars compared to the prior year, up 7 percent on a currency-neutral basis. The company said in a statement that revenues for the Nike brand were 10.7 billion dollars, an increase of 8 percent to prior year on a currency-neutral basis driven by strong double-digit...
Dec 21, 2020
UPS imposes temporary shipping restrictions on some big retailers
Sandy Springs - United Parcel Service imposed temporary shipping restrictions on some big retailers such as Nike, Macy’s and Gap, due to the increased demand for online orders and delivery in this holiday season, media reports said quoting an email statement issued by the delivery giant. UPS told its drivers to stop taking packages from L.L....
Dec 3, 2020
Nike announces 12 percent increase in quarterly cash dividend
Nike, Inc. has announced that its board of directors approved a quarterly cash dividend of 0.275 cents per share on the company’s outstanding Class A and Class B common stock. This, the company said in a statement, represents an increase of 12 percent versus the prior quarterly dividend rate of 0.245 cents per share. “Today’s announcement marks...
Nov 23, 2020
Video: Nike presents the ACG guide to peace on earth
In this video, Nike ACG encourages people to embrace peace on earth by presenting a guide with ways to appreciate planet Earth and the serenity of nature. Watch the video below. Video: Nike via YouTube Photo credit: Nike, Facebook
Nov 17, 2020
Is Adidas looking to offload Reebok?
When Adidas AG agreed to buy Reebok for 3.1 billion euros in 2006 it was to improve its position to challenge Nike, the world’s biggest sportswear brand. By acquiring Reebok, Adidas closed the gap to a “manageable” two billion euros. But Reebok hasn’t fended Nike off and Adidas is thought to be exploring an imminent sale. According to Bloomberg...
Nov 11, 2020
Is Nike adopting a luxury model for its distribution?
The appeal of luxury fashion is embedded in exclusivity. Even as globalization of luxury has made scarcity less of a factor, true luxury is rarely mass-produced in available-to-all quantities and retail outlets. Limited distribution models see carefully selected retail partners, usually a mix of high-end multi-brand stores and strategic...
Nov 11, 2020
Video: Nike presents 'You Can't Stop Our Voice'
In this video, Nike presents 'You Can't Stop Our Voice' with the message of using sport as a platform for self-expression, with athletes including LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’Ja Wilson, and Tim Anderson. Watch the video below. Video: Nike via YouTube Photo credit: Nike, Facebook
Oct 30, 2020
Lyst Index: Gucci dethrones Nike as world's hottest brand
Gucci has been crowned the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, dethroning US sportswear giant Nike which topped the list in Q2. The Lyst 2020 Q3 index named Gucci the planet’s hottest brand in a quarter that saw the luxury Italian label livestream its Epilogue collection in July, with worldwide...
Oct 28, 2020
Video: Nike ACG presents how to layer clothing
In this video, Nike ACG shows how to layer gear in the right order, from baselayers to headwear. Watch the video below. Video: Nike via YouTube Photo credit: Nike, Facebook
Oct 27, 2020
Video: Nike celebrates LA Lakers' championship with #YouCantStopLA campaign
In Nike's most recent campaign video the American sportswear brand celebrates this year's NBA Championship winner: the LA Lakers. Nike states in the minute-long film "Because we've lost so much, this win means so much more," referencing the global pandemic, Black Lives Matter and the death of Kobe Bryant. This isn't the first time Nike has...
Oct 21, 2020
The Clean Clothes Campaign launches ‘Pay Your Workers’
The new campaign 'Pay Your Workers' focuses on garment brands and retailers with outsourced production, in particular H&M, Nike and Primark, as these brands have most frequently appeared in reports from workers about the violations of workers' rights during the pandemic. The Clean Clothes Campaign network urges apparel brands and retailers to...
Sep 28, 2020