Nike news and archive

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

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Nike overhauls executive team to streamline operations

Nike, Inc. announced a series of major senior leadership changes aimed at streamlining operations, accelerating decision-making and strengthening the company’s connection to consumers and athletes. In a note to employees, president and CEO Elliott Hill said the restructuring is designed to “remove layers” and position Nike to operate as a more...

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Nike signs future deals with recycling partners Loop and Syre

Sportswear giant Nike has announced two multi-year partnerships with circular fabric suppliers Loop Industries and Syre, marking a further step in its commitment to circular materials. The announcements were made in separate press releases from the suppliers. The agreement with Montreal-based Loop Industries is an offtake agreement. Nike has...

Retail|In Pictures

Nike unveils two new women’s retail destinations in London

US sportswear brand Nike is opening two new retail destinations in London designed “to serve women” as part of its continuing strategy to invest in creating “bold and distinctive sport retail experiences” to drive future growth. The first womenswear-dedicated bricks-and-mortar shopping experience has opened within Selfridges London, where Nike...

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News|Interview

Wilson Smith & Tate Kuerbis, and the rise of sneakers as cultural currency

Close your eyes and try to picture this scene. It’s 1986, at Nike head office in Washington County, Oregon and architect Wilson Smith III, who has been working with Nike as a showroom, store and corporate office designer has just been asked if he can come to the back room for a talk. “I went in expecting the worst,” he recalls to FashionUnited...

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Nike raises prices across core categories as CEO Hill's turnaround plan nears one-year mark

Over the course of the last year, Nike Inc. has raised prices for all of its footwear, clothing, and equipment lines as part of CEO Elliott Hill's turnaround plan and in response to growing international tariffs on goods manufactured in Asia. Prices for footwear increased 17 percent, clothing increased 14 percent, and equipment and protection...

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Nike focuses on North America, wholesale, and running amid Q1 results

Nike, Inc. has announced fiscal 2026 first-quarter revenues of 11.7 billion dollars, marking a 1 percent increase on a reported basis but a 1 percent decline on a currency-neutral basis for the quarter ended August 31, 2025. Diluted earnings per share (EPS) for the period came in at 49 cents, a 30 percent decrease year-over-year. The results...

Fashion |In Pictures

In Pictures: KNWLS unveils collaboration with Nike at MFW show

KNWLS has partnered with sportswear giant Nike for part of its spring/summer 2026 collection which was unveiled at the London brand’s debut Milan Fashion Week show yesterday, September 24. Described by KNWLS as its “most significant project to date”, the capsule collection brings together the brand’s signature traits – “self-possessed femininity...

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Fashion |In Pictures

In Pictures: NikeSkims has finally landed, championing ‘bold evolution’ in sportswear

After months of speculation and pushback from reported production delays, the joint project of Nike and Skims has finally been unveiled. Aptly dubbed ‘NikeSkims’, the new brand delivers what the duo says is a “new aesthetic and system of dress, obsessively crafted for the body”. With this, products in initial launch, made up of seven collections...

FashionPress Release

Nike x Air Afrique launch the Air Max RK61, a tribute to diasporic heritage

Nike and Air Afrique, a Paris-based creative collective, have joined forces to launch the Air Max RK61, a dress shoe silhouette that bridges heritage, craft and innovation in a design that evokes shared memories of travel. The Air Max RK61 applies Air to a new canvas, blending cultural memory with modern design, a sporty attitude, signature...

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Nike to reportedly cut more jobs

Nike (NKE) is planning another round of job cuts to help the company grow again, according to CNBC. The layoffs will affect fewer than 1 percent of Nike's office staff. It's not clear how many people will lose their jobs, but the EMEA region and Converse brand won't be affected. Back in February, Nike reportedly said it would cut 2 percent of...

Fashion Partner Content

Work in Fashion: Discover premium employers shaping the industry's future

Fashion is shaped by heritage, innovation and the people who bring both to life. From French elegance to American sportswear icons, from luxury houses to bold streetwear players, every brand carries a unique story, and each one offers a different way to grow a career. Behind timeless designs and trend-setting collections stand teams of...