Nike news and archive

StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

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Nike names Cimarron Nix as chief sustainability officer

US sportswear giant Nike has promoted Cimarron Nix to the role of chief sustainability officer. Nix, who has already been with the company for over nine years, is due to relocate for the role, moving to Nike’s Oregon headquarters. The appointment was reportedly announced in an internal email from chief operating officer Venkatesh Alagirisamy,...

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Business

Converse initiates restructuring and layoffs amid slumping sales

Employees at Converse have been instructed to work from home as the Nike Inc. brand begins a restructuring process that includes job cuts. According to a Bloomberg report, the reorganization will involve the creation of new roles and team reassignments for remaining staff. In a memo viewed by Bloomberg News, Converse chief executive officer...

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US government agency accuses Nike of anti-White discrimination

New York - A US government agency on Wednesday asked the courts to enforce a subpoena against Nike, accusing the sportswear giant of discriminatory practices against White people. Nike “has failed to provide all the requested information,” wrote the Equal Employment Opportunity Commission (EEOC) in a document asking a Missouri court to enforce a...

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Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...

FashionPress Release

Alexia Putellas's first Nike Player Edition boot: a design fit for a queen

Nike Football introduces a boot designed for 'La Reina': the first Player Edition of the Phantom 6 for Alexia Putellas. Affectionately known as 'La Reina', Alexia Putellas directs the game with exceptional vision, control, and versatility. This allows her to dominate from any position on the pitch. Her first Player Edition is crafted from this...

Fashion

Nike relaunches All Conditions Gear brand, plots Beijing store

Nike is continuing its specialised sports-centric transformation with the latest relaunch of its All Conditions Gear (ACG) brand. The sportswear giant hailed the revival as a “renewed commitment to outdoor performance”, zoning in on trail running, hiking and exploration. Alongside a revitalised marketing strategy, ACG is due to open its first...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

Retail

NikeSkims opens pop-ups in London and Paris

Months after its highly anticipated launch, NikeSkims is venturing into retail with the launch of a series of pop-up experiences, each extending its identity. The first location the brand has tapped for a temporary space is Selfridges in London, where it will host a pop-up until March 5. The site will offer a curated selection of footwear,...

FashionPress Release

Nike Vision introduces the evolution of Max Optics lens technology

Every second counts. Nike Vision introduces its latest Max Optics lens technology that is engineered to fuel vision for athletes, giving clarity to see beyond the ordinary. The cutting-edge lens technology is designed to sharpen every detail and bring color to life. With enhanced clarity and color vividness, wearers stay focused and perform at...

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Business

Elliott Hill leads Nike turnaround amid cyber attack and workforce adjustments

US sportswear leader Nike has confirmed it is investigating a potential cybersecurity incident following claims by an extortion group that it has leaked a significant volume of internal data. The disclosure coincides with reports that the retailer is reducing its workforce by approximately 775 roles at distribution centres to accommodate...

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Nike announces leadership changes across key global regions

US sportswear company Nike has unveiled a series of executive transitions within its senior leadership team as the business seeks to accelerate its ‘Sport Offense’ strategy and streamline global operations. The changes affect leadership positions across Europe, Middle East and Africa (EMEA), Greater China, and Asia Pacific and Latin America...