Nike news and archive

Nike quietly offloads virtual sneaker subsidiary RTFKT

Sportswear giant Nike has sold RTFKT just over a year after it shuttered the virtual sneaker subsidiary. The move comes as the company continues to refocus on its sportswear business under the guidance of chief executive officer, Elliott Hill. Nike confirmed the news in a statement initially issued to The Oregonlive, in which it said the sale,...

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Apple CEO Tim Cook secures three million dollars in Nike shares

Tim Cook, the chief executive officer of tech firm Apple, has snapped up shares in Nike valued at around three million dollars, nearly doubling his stake in the US sportswear giant. An SEC filing showed that Cook, who has served on Nike’s board since 2005, secured 50,000 shares at 58.97 dollars each, bringing his number of shares to 105,000, as...

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Nike navigates multi-year turnaround with mixed Q2 results

Nike, Inc. announced financial results for its second fiscal quarter ended November 30, 2025, revealing a complex landscape of modest top-line growth and significant bottom-line pressure as the company navigates a multi-year turnaround. Total revenues reached 12.4 billion dollars, representing a 1 percent increase on a reported basis but...

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Fashion |Interview

The sneaker year 2025: Between retro hype, skate influences and new visions

Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...

Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

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Nike overhauls executive team to streamline operations

Nike, Inc. announced a series of major senior leadership changes aimed at streamlining operations, accelerating decision-making and strengthening the company’s connection to consumers and athletes. In a note to employees, president and CEO Elliott Hill said the restructuring is designed to “remove layers” and position Nike to operate as a more...

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Nike signs future deals with recycling partners Loop and Syre

Sportswear giant Nike has announced two multi-year partnerships with circular fabric suppliers Loop Industries and Syre, marking a further step in its commitment to circular materials. The announcements were made in separate press releases from the suppliers. The agreement with Montreal-based Loop Industries is an offtake agreement. Nike has...

Retail|In Pictures

Nike unveils two new women’s retail destinations in London

US sportswear brand Nike is opening two new retail destinations in London designed “to serve women” as part of its continuing strategy to invest in creating “bold and distinctive sport retail experiences” to drive future growth. The first womenswear-dedicated bricks-and-mortar shopping experience has opened within Selfridges London, where Nike...

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News|Interview

Wilson Smith & Tate Kuerbis, and the rise of sneakers as cultural currency

Close your eyes and try to picture this scene. It’s 1986, at Nike head office in Washington County, Oregon and architect Wilson Smith III, who has been working with Nike as a showroom, store and corporate office designer has just been asked if he can come to the back room for a talk. “I went in expecting the worst,” he recalls to FashionUnited...

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Nike raises prices across core categories as CEO Hill's turnaround plan nears one-year mark

Over the course of the last year, Nike Inc. has raised prices for all of its footwear, clothing, and equipment lines as part of CEO Elliott Hill's turnaround plan and in response to growing international tariffs on goods manufactured in Asia. Prices for footwear increased 17 percent, clothing increased 14 percent, and equipment and protection...

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Nike focuses on North America, wholesale, and running amid Q1 results

Nike, Inc. has announced fiscal 2026 first-quarter revenues of 11.7 billion dollars, marking a 1 percent increase on a reported basis but a 1 percent decline on a currency-neutral basis for the quarter ended August 31, 2025. Diluted earnings per share (EPS) for the period came in at 49 cents, a 30 percent decrease year-over-year. The results...

Fashion |In Pictures

In Pictures: KNWLS unveils collaboration with Nike at MFW show

KNWLS has partnered with sportswear giant Nike for part of its spring/summer 2026 collection which was unveiled at the London brand’s debut Milan Fashion Week show yesterday, September 24. Described by KNWLS as its “most significant project to date”, the capsule collection brings together the brand’s signature traits – “self-possessed femininity...