Nike has announced reorganisation of its senior leadership team, aiming to accelerate its "Win Now" strategy and position the company for sustained growth. The restructuring includes the promotion of key executives and the retirement of longtime leader, Heidi O’Neill, president of consumer, product, and brand. She has announced her retirement...
6 hours ago
A coalition of major U.S. footwear companies is sounding the alarm over the potential devastation of new tariffs, warning that the levies could trigger widespread business closures, job losses, and price hikes for consumers. In a letter to the Trump administration, the Footwear Distributors and Retailers of America (FDRA), representing industry...
1 day ago
Nike is facing a proposed class action lawsuit in regards to the closure of its cryptocurrency business, RTFKT. Plaintiffs in the case are accusing the sportswear giant of leaving them with significant losses after the platform’s shuttering caused demand for their non-fungible tokens (NFTs) to wane. Filed with the Eastern District of New York,...
Apr 28, 2025
As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...
Apr 16, 2025
“If you have a body, you are an athlete.” With these words, co-founder Bill Bowerman laid the foundation for a culture that still forms the heartbeat of NIKE, Inc. today. This belief doesn’t just fuel product design and marketing—it also shapes the way the company engages with its people. At Nike, inspiration and innovation are put to work to...
Mar 31, 2025
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
Mar 21, 2025
Nike, a leading sports maker, is facing challenges in a year marked by declining sales and corporate layoffs, as it strives to regain momentum. The company's third-quarter results revealed a 9 percent revenue decrease to 11.3 billion dollars. The gross margin dropped by 330 basis points to 41.5 percent, net income fell 32 percent to 0.8 billion...
A verdict has been reached in a long-spanning legal dispute between sportswear giants Lululemon and Nike, with the latter coming out largely on top. According to a public verdict sheet seen by Law360, a New York federal court has awarded Nike 355,450 dollars after concluding that its competitor’s athletic shoes violated patent rights. A jury...
Mar 11, 2025
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
JD Sports partnered with Nike to activate the highly anticipated launch of the Nike Dn8. The unique retail experience was hosted exclusively at JD's flagship store in Times Square, showcasing the innovative spirit of Nike's Air Max line through dynamic and immersive installations. "Maxxed Out" Nike launched the Air Max Dn8 last week with its...
Mar 10, 2025
Robbers in the US have reportedly stole thousands of Nike shoes worth two million dollars from a freight train traveling through the deserts of California and Arizona last month, according to various media reports. Some of the nearly 2,000 stolen shoes were not due to hit stores until March 14. They included Nigel Sylvester's new line in...
Feb 25, 2025
Since the announcement of NikeSkims, a new sportswear brand aimed at women, Nike (NYSE: NKE) has seen a significant increase in its stock price. Analysts report that the American stock market has responded positively to the collaboration between the sportswear giant and Kim Kardashian's shapewear brand, Skims. Following the announcement, Nike...
Feb 21, 2025