Nike news and archive

Nike’s Air Works program gathers designers from around the world to co-create the future of Air Max

Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program. Gathering at Nike’s Philip H. Knight Campus in Beaverton, Oregon, the visiting Air Works designers will work alongside Nike mentors to inspire new cultural...

FashionPress Release

Nike Football Unveils 2026 Federation Kits, Engineered With Aero-FIT for the World’s Greatest Stage

As football fans around the world turn their eyes to the game’s biggest stage this summer, Nike is setting a new standard for national team kit design: merging pinnacle cooling innovation with time-honored tradition and bold visions for the future. Credits: Nike Football A unified approach guides Nike’s 2026 federation collections, which offer a...

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Nike awarded 11 million dollars in counterfeiting and trade dress infringement lawsuit

A legal victory for Nike, Inc. A federal jury has awarded a total of 11 million dollars in damages to protect the trade dress of the Dunk model and against the global sale of counterfeit Nike products promoted through social media and influencer networks. Accusations concern counterfeiting and infringement of multiple iconic Nike trademarks An...

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Fashion |In Pictures

U.S. Soccer unveils new team kits ahead of FIFA World Cup

With the US co-hosting the 2026 FIFA World Cup alongside Canada and Mexico this summer, U.S. Soccer has unveiled its 2026 national team kits with Nike, which have been designed incorporating player feedback to represent “the team’s identity”. For the first time, the kit design unifies all U.S. Soccer National Teams under one full visual...

Fashion

StockX celebrates 10 year anniversary with retrospective report and event

Resale marketplace StockX is honouring its 10 year anniversary with a report looking back on some of the most notable brands, products and milestones seen over its decade in operation. The report, ‘10 Years of StockX’, details everything from the most-traded products since the platform’s launch to its most expensive sales and biggest price...

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Nike names Cimarron Nix as chief sustainability officer

US sportswear giant Nike has promoted Cimarron Nix to the role of chief sustainability officer. Nix, who has already been with the company for over nine years, is due to relocate for the role, moving to Nike’s Oregon headquarters. The appointment was reportedly announced in an internal email from chief operating officer Venkatesh Alagirisamy,...

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Converse initiates restructuring and layoffs amid slumping sales

Employees at Converse have been instructed to work from home as the Nike Inc. brand begins a restructuring process that includes job cuts. According to a Bloomberg report, the reorganization will involve the creation of new roles and team reassignments for remaining staff. In a memo viewed by Bloomberg News, Converse chief executive officer...

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US government agency accuses Nike of anti-White discrimination

New York - A US government agency on Wednesday asked the courts to enforce a subpoena against Nike, accusing the sportswear giant of discriminatory practices against White people. Nike “has failed to provide all the requested information,” wrote the Equal Employment Opportunity Commission (EEOC) in a document asking a Missouri court to enforce a...

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Fashion

Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand

Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...

FashionPress Release

Alexia Putellas's first Nike Player Edition boot: a design fit for a queen

Nike Football introduces a boot designed for 'La Reina': the first Player Edition of the Phantom 6 for Alexia Putellas. Affectionately known as 'La Reina', Alexia Putellas directs the game with exceptional vision, control, and versatility. This allows her to dominate from any position on the pitch. Her first Player Edition is crafted from this...

Fashion

Nike relaunches All Conditions Gear brand, plots Beijing store

Nike is continuing its specialised sports-centric transformation with the latest relaunch of its All Conditions Gear (ACG) brand. The sportswear giant hailed the revival as a “renewed commitment to outdoor performance”, zoning in on trail running, hiking and exploration. Alongside a revitalised marketing strategy, ACG is due to open its first...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...