Nike news and archive

Nike promotes Tony Bignell to chief innovation officer

Just days after announcing the upcoming retirement of longtime chief innovation officer John Hoke, Nike appears to have found his successor. According to an internal memo cited by Women’s Wear Daily, Tony Bignell, currently vice president for running footwear, has been promoted to chief innovation officer. FashionUnited has contacted Nike for an...

Fashion

Nike and Levi’s tease summer collaboration

Nike and Levi’s have confirmed a collaboration via cryptic Instagram posts, igniting anticipation across the fashion and streetwear industries. A joint post from both brand accounts featured a sewing machine, rivets, and denim panels bearing both the Levi’s tab and Nike’s Swoosh—imagery that suggests a fusion of sportswear and heritage workwear...

People

Nike continues leadership overhaul with new chief communications officer

Sportswear giant Nike has named Michael Gonda its new executive vice president and chief communications officer as it continues to overhaul its leadership team. Gonda will join the US company from July 7, after which he will be responsible for leading the global communications organisation, overseeing all facets of the associated strategy, from...

People

Nike’s long-term chief innovation officer to retire

The chief innovation officer of Nike is set to retire. John Hoke, who has been with the sportswear giant for over 30 years, is reportedly stepping down from his role. This is according to an internal memo seen by Bloomberg, which said Hoke will remain with the company through October to complete some ongoing projects. A spokesperson for Nike...

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Business

Nike to raise prices in the US amid tariffs

New York - American sportswear company Nike will increase prices on many items in the US on June 1, the group told AFP on Wednesday. It did not link this decision to any particular factor, but it comes amid new tariffs. All children's products, items under 100 dollars, Air Force 1 trainers and Jordan-branded items that are not shoes are exempt....

Business

Redundancies within Nike’s technology department

Sportswear brand Nike has cut jobs within its technology department, a spokesperson confirmed to media platform FashionNetwork. Nike’s management team was also recently shaken up. Sources told the media platform that the redundancies mainly affect staff within the ‘strategic enterprise and corporate functions departments’. These departments...

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Tropicfeel appoints former Nike executive Peter Hudson as Creative Director

Madrid – Tropicfeel, the emerging fashion firm from Spanish entrepreneur Alberto Espinós, is taking a decisive leap forward in its brand-building process with the appointment of Peter Hudson as creative director. The American will bring everything he learned during his two decades with the innovation and development team at sports multinational...

Retail

Urban Outfitters debuts immersive retail experience with first partner Nike

Urban Outfitters has debuted a new, immersive retail experience to facilitate authentic connection, product discovery, and inspiration of its most appealing brands. Named 'On Rotation,' the retail experience launches today with its first partner sportswear brand, Nike, in five selected cities: New York, Washington D.C., Scottsdale, San Diego,...

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People

Nike restructures leadership team following Heidi O'Neill's retirement

Nike has announced reorganisation of its senior leadership team, aiming to accelerate its "Win Now" strategy and position the company for sustained growth. The restructuring includes the promotion of key executives and the retirement of longtime leader, Heidi O’Neill, president of consumer, product, and brand. She has announced her retirement...

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Business

American footwear industry warns of tariff fallout

A coalition of major U.S. footwear companies is sounding the alarm over the potential devastation of new tariffs, warning that the levies could trigger widespread business closures, job losses, and price hikes for consumers. In a letter to the Trump administration, the Footwear Distributors and Retailers of America (FDRA), representing industry...

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Business

Nike faces five million dollar lawsuit over closure of crypto business

Nike is facing a proposed class action lawsuit in regards to the closure of its cryptocurrency business, RTFKT. Plaintiffs in the case are accusing the sportswear giant of leaving them with significant losses after the platform’s shuttering caused demand for their non-fungible tokens (NFTs) to wane. Filed with the Eastern District of New York,...

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Business

Nike Doubles down on China with new Shanghai creative studio

As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...