Nyx cosmetics news and archive

NYX Professional Makeup names new global brand president

Digitally native makeup brand NYX Professional Makeup, part of the L'Oréal Group, has promoted beauty veteran Denée Pearson to global brand president, effective September 1. Pearson succeeds Yann Joffredo, who has served as the global brand president since 2018 and has been tasked with driving NYX Professional Makeup's global business growth...

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Business

Nyx Professional Makeup unveils metaverse experience in Roblox

In an extension of its metaverse presence, Nyx Professional Makeup has revealed a new digital experience in open world platform Roblox, through which it has unveiled its spring 2023 collection. Dropping in collaboration with iHeartMedia, a US-based media company, the new immersive world will allow Roblox users to explore the collection in an...

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Business

Nyx Cosmetics enters metaverse through diversity hub in The Sandbox

Nyx Professional Makeup has been revealed as a collaborator for the People of Crypto Lab’s (POC) metaverse diversity hub set to debut in The Sandbox, an open world online platform. The trio have announced plans to work together on the Valley of Belonging, a diversity, equity and inclusivity space within the metaverse that is set to launch June...

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Fashion

Jason Wu launching beauty line at Target

Jason Wu is getting into the beauty game. Wu has collaborated with NYX Cosmetics founder Toni Ko and her Bespoke Brand Brands incubator program to launch Jason Wu Beauty, which will be carried at 400 Target stores beginning next January in addition to the newly launched jasonwubeauty.com. The initial launch of Jason Wu’s beauty line includes 25...