Occasionwear news and archive

ThredUp targets the "one-wear" wedding economy with AI-driven dress code tool

US resale platform ThredUp has launched a new AI shopping tool that addresses a fast-growing area of consumer spend this season: wedding guest dressing. Known as the ‘Dress Code Decoder,’ the AI-driven shopping tool takes occasionwear dressing requirements and translates them into curated, shoppable secondhand looks from ThredUp’s occasion wear...

Retail|In Pictures

JJ's House opens first-ever flagship store in London

Occasion and bridalwear e-retailer JJ's House has opened its first-ever brick-and-mortar retail store in central London. The made-to-order specialised, known for its affordable, customisable bridal dresses, bridesmaid dresses, and wedding guest dresses, has opened its debut UK flagship store at 22 Eastcastle Street, London. JJ’s House London...

Fashion |In Pictures

The Fold launches collaboration with artist Rosie Sanders

British womenswear brand The Fold, known for its luxury tailoring and workwear collections, has launched a collaboration with botanical artist Rosie Sanders as it continues to grow its occasionwear offering. The limited-edition seven-piece capsule collection includes statement floral occasion looks, including dresses, separates and tailoring,...

Retail

Windsor opens 'The Dress Shop' in its NYC flagship store

Occasionwear retailer Windsor has opened a new dedicated space known as ‘The Dress Shop’ in its flagship store in New York City, with the aim of redefining the way customers shop for dresses for special occasions. An expansion of Windsor’s commitment to offering a seamless dress shopping experience, ‘The Dress Shop’ features a curated selection...

Retail

Harrods unveils two new womenswear rooms

Luxury London department store Harrods has unveiled two new womenswear rooms dedicated to occasionwear and swimwear, as part of its redevelopment project within its Knightsbridge home. Located on the first floor of the store, the two spaces part of the second phase of the womenswear redevelopment project, span almost 10,000 square feet in size....

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People|Interview

Verdavainne founder discusses debuting his custom eveningwear label during NYFW

Verdavainne, a new label to debut off-calendar during NYFW, founded by Casablanca-born Cyril Verdavainne, is the honed vision of a designer who has been working away behind the scenes in the US and Europe for many years. With stints at Carmen Marc Valvo, Pierre Balmain and Thierry Mugler, his bold eveningwear juxtaposes playful color...

Fashion

Mango launches events collection Capsule

Spanish high street retailer Mango is launching an occasionwear collection called Capsule. The brand is responding to a focus on more formal dressing and outfitting for events, creating a limited-edition capsule of occasionwear pieces. In a statement Mango said retail prices would range from 22 pounds to 310 pounds. The collection includes...

Fashion |In Pictures

LFW: Rixo focuses on occasionwear for AW23

For autumn/winter 2023, womenswear label Rixo, known for its vintage-inspired designs, is going back to its roots with a focus on more occasionwear pieces and gowns, a growing area for the brand as it enters its eighth year. Orlagh McCloskey, co-founder of Rixo, said in a statement: “This collection is really significant for Henrietta and I. We’...

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Fashion |In Pictures

Forever Unique relaunches occasionwear with stylist Karl Willett

Womenswear brand Forever Unique is collaborating with celebrity stylist Karl Willett to relaunch its premium occasionwear. The limited-edition capsule collection, launching on October 10, has been designed to take Forever Unique “back to its signature handwriting and the relaunch of occasion-wear with superior attention to detail being at the...

Fashion Partner Content

Spring Summer 2022 : Is your brand ready for the post-pandemic reboot? The Occasionwear Comeback

Key takeaways • Fewer lockdown normcore styles: high heels and occasionwear are increasing in leader’s brands assortment • Leading brands are adapting to the consumers needs for dopamine dressing by increasing the number of slip dresses, cutouts and the use of bold colors As calendars are finally being filled up by social events after lockdown...

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Fashion

Where’s the party? How to navigate the occasionwear market

As economies reopen and international vaccine roll-out programmes see travel restrictions relaxed, gatherings – both indoor and outdoor – are gaining popularity. Consumers are embracing their new freedoms, with many planning summer holidays and attending small events and celebrations. Brands should take note that new dress codes for...

Retail

Dune London says occasionwear still important for SS21

British footwear and accessories brand Dune says it has not shied away from including heels in its SS21 collection despite a consumer shift towards more casual looks during the pandemic. The company said that while its SS21 range features a broad range of casual and trend-led pieces, it also includes some special, dressy pieces. The announcement...