Onitsuka Tiger news and archive

Onitsuka Tiger launches collaboration with ‘Astro Boy’

Japanese fashion and footwear brand Onitsuka Tiger is marking the start of its 75th anniversary in 2024 with a collaboration with ‘Astro Boy,’ the first full-length anime TV series in Japan. The unisex collection comprises of 43 items, spanning footwear and apparel, including shirts, bomber jackets, skirts, and pants, as well as body bags, hats,...

Retail |In Pictures

Onitsuka Tiger opens concept store for Yellow Collection in Tokyo

Japanese fashion and footwear brand Onitsuka Tiger has opened its first-ever concept store for its Yellow Collection, first presented at Milan Fashion Week in February. The concept store in Ginza, Tokyo, is focused solely on the Yellow Collection line and features and new logo with bold lettering in its signature colours of ‘Tiger Yellow’ and...

Video

Video: Onitsuka Tiger SS22 collection

In this video, fashion brand Onitsuka Tiger has presented its SS22 collection at Milano Fashion Week (MFW). Watch the video below. Video: Onitsuka Tiger via YouTube Photo credit: Jessica 제시카, Facebook

Fashion |In Pictures

Onitsuka Tiger unveils Cinderella sneakers

Japanese sports and fashion brand Onitsuka Tiger has unveiled a limited-edition sneaker in collaboration with the Amazon Prime movie, Cinderella. The sneaker is a new take on the glass slipper that it states goes beyond gender and age, in line with the new modern and diverse perspective of the movie, which stars Camila Cabello as Cinderella...

Fashion

Onitsuka Tiger launches collaboration with DoiTung

Japanese fashion brand Onitsuka Tiger has partnered with DoiTung, a sustainable project originating in Thailand to launch a collaborative collection of sustainable footwear. The partnership represents both Onitsuka Tiger’s and the DoiTung Development Project’s commitment towards the growing global sustainability movement, explain both companies...

Retail

Onitsuka Tiger opens largest ever flagship in London

Image: Onitsuka Tiger Japanese fashion Onitsuka Tiger has opened a new store at Regent Street in London at 249-251 Regent Street, one of the world’s most prestigious shopping streets. This marks the brand’s largest ever flagship store. The new London flagship offers both contemporary and heritage collections, as well as the Nippon Made series...

Video

Video: Onitsuka Tiger at MFW

In this video, Japanese fashion brand Onitsuka Tiger has presented its FW21 collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: IMAXtree.tv via YouTube Photo credit: Milano Fashion Week

FashionPress Release

Onitsuka Tiger Presents its Fall/Winter 2021 Collection for the first time at Milan Fashion Week

Japanese fashion brand, Onitsuka Tiger presents its Fall/Winter 2021 Collection for the first time at Milan Fashion Week (MFW) on Saturday, February 27th, 2021 at 11am CET, with a digital film entitled “UNFASHIONSHOW”. Under the creative helm of fashion designer Andrea Pompilio, Onitsuka Tiger began presenting its ready-to-wear collections at...

Fashion

Onitsuka Tiger names Willow Smith as brand ambassador

Japanese fashion brand Onitsuka Tiger, part of Asics Corporation, has named Willow Smith as its brand ambassador for its autumn/winter 2020 campaign. Smith, who shot the campaign before the Covid-19 pandemic, highlights a collection that marks a new era for the fashion brand, which combines a fusion among pop art, fashion and sportswear with...

Apparel

Asics lifestyle brands merging

Sportswear and fashion brand Asics is merging two of its lifestyle brands, Asics Sportstyle and Onitsuka Tiger, into one brand. From spring/summer 2013, the Asics Sportstyle name will cease to exist and all of its products will be housed under the Onitsuka Tiger name in move to make the brand stronger. The rebrand aims to reinforce Asics...