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Business

Verifying green claims: A new benchmark for water usage in indigo dyeing

What makes an indigo dyeing process “sustainable?” And what is the average amount of water used to dye denim today? The answer is - we do not know as there has been no benchmark to date that compares processes of denim mills worldwide. There have been, however, water saving claims galore but again, without a benchmark, it is hard to gauge what...

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Fashion

Orta Anadolu: India on their growth map

Orta Anadolu the renowned global name in denim fabric is ramping up to enter India by this year end. The plan is to set up a base at Bangalore. Explaining company’s move to enter developing countries like India, its India Representative, Baruk Baykaldi says, “India is interesting because it has a huge population. Even the premium segment has...

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