OTB Group news and archive

OTB Group teams up with Google to launch AI shopping experiences

OTB Group, the parent company of brands including Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf, is teaming up with Google Cloud to launch a new AI-enhanced and “hyper-personalised” shopping experience using the technology giant’s virtual try-on API. The initiative aims to bridge physical and digital shopping experiences by...

BusinessPress Release

OTB Group presents sustainability and technology progress to His Majesty King Charles III during a Fashion Task Force meeting of the Sustainable Markets Initiative

OTB, the international fashion and luxury group that owns the brands Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf, as well as the companies Staff International and Brave Kid, and holds a stake in the Amiri brand, met His Majesty King Charles III at Buckingham Palace during a private session with the Sustainable Market’s Initiative’...

FashionPress Release

Jil Sander and Oliver Peoples launch the first drop of the Jil Sander Oliver Peoples collection of sunglasses

The energy of contrasts imbues the JIL SANDER vision. In the JIL SANDER Oliver Peoples collection, this dualism becomes a balance of the angular and the organic, the industrial and the natural - expressed through a streamlined yet tactile use of titanium and acetate. The understated spirit translates into a discreet use of branding, which is...

FashionPress Release

Jil Sander unveils its Spring/Summer 2026 ADV campaign

Is it possible to take away while adding a personal signature? The question JIL SANDER creative director Simone Bellotti asked himself in his debut collection turns into an act of image-making in his first campaign, photographed by Stef Mitchell. Bellotti’s take on purism is one that trembles with the frisson of emotion behind the perfection of...

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Dsquared2 and Staff International renew ready-to-wear license

Canadian-Italian fashion brand Dsquared2 and Staff International, a company controlled by the Only the Brave Group (Otb), have officially renewed their licensing agreement for the production and distribution of apparel collections. The agreement extends a 20-year collaboration, which constitutes the main asset for the ready-to-wear business of...

People

Aura Blockchain Consortium welcomes Marcel Härtlein as new chief executive

Aura Blockchain Consortium, the non-profit organisation founded in 2021 by LVMH, OTB Group, Prada Group and Cartier (part of the Richemont group), has officially announced the appointment of Marcel Härtlein as chief executive officer and secretary general. The executive takes over the operational leadership of the consortium with the aim of...

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OTB Group expands in Mexico

As part of its strategy to strengthen its presence in North America, OTB Group will begin expanding its presence in Mexico. According to OTB, this expansion responds to the strategy of investments in direct channels, which allow the group to expand its retail business. This applies to both markets where it already has a presence and new...

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Dsquared2 and Staff International settle legal dispute, agree to continue collaboration

Peace has been made between Dsquared2 and Staff International. The duo have signed a strategic agreement to continue their collaboration in the production and distribution of Dsquared2's ready-to-wear collections. “This decision will lay the foundations for a collaborative approach, with Staff International supporting the brand in the...

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Brave Kid partners with Movopack for reusable packaging

Childrenswear prêt-à-porter and accessories retailer Brave Kid has partnered with Movopack to integrate reusable packaging in its online orders. Part of Italian conglomerate OTB Group, the partnership strengthens Brave Kid’s commitment to reducing its environmental impact while raising awareness among young consumers about circular practices....

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OTB appoints Stefano Rosso as Marni’s new CEO

The OTB Group has announced the appointment of Stefano Rosso as Marni’s new CEO. The company said Rosso replaces Barbara Calò, who will support him during the transitional period. Rosso will report to OTB Group CEO, Ubaldo Minelli. “Stefano will have the important responsibility of fast-tracking Marni’s positioning on the luxury market and the...

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Viktor & Rolf appoints OTB’s Matteo Franceschini as CEO

Dutch luxury brand Viktor & Rolf has announced the appointment of Matteo Franceschini as its chief executive officer. He joins the company from Italian fashion group OTB, which bought the label back in 2018. He will continue to report to the company’s CEO Ubaldo Minelli. In his previous position, Franceschini oversaw licensing and collaborations...

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Business

Introducing OTB Group’s new business unit, BVX

International fashion group OTB Group has announced its new business unit, Brave Virtual Xperience, or BVX. OTB Group, which owns global brands such as Diesel, Maison Margiela, Marni, Jil Sander, Viktor & Rolf and Amiri, has created the new unit in order to focus on the development of products, projects and experiences meant for the virtual...