overproduction news and archive

The future of fashion: is less more?

A confession. My original research question was, “What if the fashion industry simply made less clothes?” (Over)production, reducing speed and seasons could be the answer to almost everything?!, was my thought process. As in: for sustainability in the clothing sector and more broadly: in the pursuit of a circular economy (see text frame below)....

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How (not) sustainable is the fashion industry?

Fashion and 'sustainability' don't actually go together. A garment is usually made in such a way that it quickly goes out of fashion. In the fashion industry there is not only stylistic obsolescence, but also technical obsolescence. Some clothing is of such low quality that it tears, pills or loses its colour after a few wears and washes. Ideal...

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Fashion

Infographic: the extent of overproduction in the fashion industry

The fashion industry clearly has a problem with overproduction. In March, fast fashion powerhouse H&M reported to be sitting on a pile of no less than 4.3 billion US dollars worth of unsold inventory. A few months later, UK luxury label Burberry received backlash for reportedly destroying finished products worth 28.6 million pounds...