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P&G Beauty step into the metaverse with virtual world, Beautysphere

Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content. The digital platform, which can be activated from any desktop, takes users through P&G’s responsible beauty values using immersive video content and offers...

Jan 6, 2022