Pacifica Beauty news and archive

Pacifica Beauty expands UK footprint with Superdrug launch

Cruelty-free and vegan beauty brand Pacifica is expanding its UK footprint with a new retail partnership with Superdrug. The move follows the brand’s successful launch into the UK market in November 2021 and will see Pacifica beauty products being stocked in 282 Superdrug stores and via its website from this month, which will help raise the...

Report |Beauty

Pacifica Beauty receives strategic investment and names new CEO

Pacifica Beauty, the American vegan, cruelty-free, clean beauty brand, has received a strategic investment from private equity investment firm Brentwood Associates to accelerate the company’s growth. The investment coincides with the appointment of a new chief executive officer and board member Nathalie Kristo, a former L’Oréal executive who...