Parfois news and archive

Parfois opens flagship on Milan's Corso Vittorio Emanuele II

Portuguese accessories brand Parfois has opened a new flagship store on Corso Vittorio Emanuele II in Milan, one of the Italian city's main shopping thoroughfares. The space, approximately 120 square metres spread over two floors, brings the brand's number of stores in Milan to eight and to 74 throughout Italy. The opening is part of an...

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Business|INTERVIEW

Accessories brand Parfois plans European and Asian expansion

Founded in 1994, the Porto-based Parfois is one of the most successful brands in the accessories market. The company currently operates 900 stores across 65 countries, and aims to reach the mark of 1,000 stores by the end of the year. FashionUnited spoke to Susana Coerver, Parfois’ Director of Marketing and Communication about the brand’s...