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Lessons of the fashion non-tech acquiring tech: Boohoo acquires Debenhams

Reverse techquisitions and the future of retail. In January 2021, the online fashion retailer, Boohoo, announced the acquisition of certain assets (brand and IP) of the UK-based department store chain operator, Debenhams, for £55 million ($75 million). THE COMPANIES Tech: Founded in 2006, Boohoo is a leading online fashion retailer selling...

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