Peuterey news and archive

Feyenoord begins partnership with Italian clothing brand Peuterey

For the next three seasons, the players and staff members of Feyenoord 1 and Feyenoord Women 1 will wear clothing from Peuterey. As of July 1, 2025, the Italian brand will be the Official Formal Fashion Supplier of Feyenoord. Peuterey will provide the clothing that players, staff members, and other representative employees of the club will wear...

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Istituto Modartech and Lectra present capsule collection for Peuterey

Peuterey, the Italian clothing brand inspired by one of Mont Blanc's peaks, had its iconic garments reinterpreted by the students of Istituto Modartech. The collaboration, was the theme of the networking breakfast entitled Talent Lab which took place on January 8 at The Student Hotel in Florence. Istituto Modartech has had a long heritage...

Fashion Partner Content

Peuterey – a manifesto for fashion

“Fashion is fiction today. It is defined by fiction, exhibitionism and the urge to express wealth and status through soulless objects. But nothing is as it seems, ever,” states the manifesto of Peuterey, the premium outdoor brand from Milan. It is already clear that this is not a commonplace label. At Premium the brand shows how it brings soul,...