Louis Vuitton introduces the LV BUTTERSOFT Sneaker created by Pharrell Williams. Unveiled as part of the Fall-Winter 2025 Men’s Collection, the emblematic runner fuses the studies of streetwear and dandyism central to the practice of the Men’s Creative Director. Proposed in twenty-four variations, the LV BUTTERSOFT Sneaker will be available for...
Jun 16, 2025
LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...
Jun 13, 2025
Pharrell Williams and his fashion and lifestyle brand Humanrace have partnered with water brand Evian to launch an exclusive limited-edition tennis-inspired apparel collection. The collaboration comes ahead of the US Open tennis tournament, which kicks off in New York on August 26, where Evian has been the official water sponsor for more than...
Aug 16, 2024
A day after Kenzo showcased its Spring/Summer 2025 collection during Paris Men's Fashion Week, fashion industry insiders' inboxes were inundated with newsletters questioning the future of the LVMH-owned brand, particularly under the current creative direction of Nigo. Kenzo, for those unfamiliar with the brand's heritage, flourished in the 1980s...
Jun 21, 2024
Paris Fashion Week kicked off on Tuesday with hip-hop mogul Pharrell Williams playing on the language of one-world unity as he staged his latest branding event for Louis Vuitton at the UNESCO headquarters. The show celebrated "global dandies", with lots of diplomat-style double-breasted suits, pilot-inspired bombers and lots of takes on the...
Jun 19, 2024
Louis Vuitton has ventured into the world of audio with its inaugural podcast series, "Louis Vuitton [Extended]," hosted by journalist and fashion filmmaker Loïc Prigent. Releasing two episodes monthly, each lasting between 20 to 40 minutes, the podcast delves into the Maison's cultural landmarks and creative endeavors. In a media release the...
Apr 15, 2024
Building on Pharrell Williams’ vision for Louis Vuitton, the musician-turned-men’s creative director for the luxury brand invited his friend and fellow artist Tyler, The Creator to collaborate on the design of a collection for the house. As such, Tyler, The Creator worked on Louis Vuitton’s spring 2024 capsule men’s collection, bringing together...
Feb 22, 2024
Martin Scorcese's film "Killers of the Flower Moon" seemed to have been the inspiration behind Louis Vuitton's autumn-winter 2024/2025 show, which closed the first day of Paris Fashion Week for the season. The event took a "calmer" approach than the previous shows hosted by Pharrell Williams (it's not every day you privatise the Pont Neuf by...
Jan 18, 2024
The fashion season hits its stride on Tuesday with menswear week in Paris, with musician-turned-designer Pharrell Williams the headline act in the increasingly celebrity-dominated industry. Trends move at lightning speed in the age of TikTok, but brands will be hoping some concepts garner as much attention as "quiet luxury" or "noughties...
Jan 15, 2024
Fashion has always been fickle, and while the role of creative director is highly coveted, it has never been considered the most secure gig in the industry. This year, the constant flux was particularly evident at the highest echelons of luxury fashion's creative ladder, as no one, from industry veterans and long-time executives to newly crowned...
Dec 29, 2023
A total of 71 names made it onto the New York Times' Most Stylish People of 2023 list, which utilises the media outlet's own search engine to determine such individuals. The order of the list is not set in place and therefore can be interpreted how the reader wishes. At FashionUnited, we have highlighted those we believe have made a particular...
Dec 15, 2023
Louis Vuitton headed East to Hong Kong this week to show the brand’s inaugural men’s pre-fall 2024 collection. Drones captured models from all angles against the backdrop of the harbour, setting a nautical tone with influences of an urban sailor and surfer. This aesthetic translated into a uniform featuring softly tailored double-breasted...
Dec 1, 2023