Phia news and archive

Phia secures 35 million dollars in series A funding to scale AI shopping platform

Phia, the AI-driven shopping agent co-founded by Phoebe Gates and Sophia Kianni, has secured 35 million dollars in series A funding. Led by Notable Capital, with support from Khosla Ventures and Kleiner Perkins, the round values the 10-month-old startup at 185 million dollars. Since its April 2025 debut, Phia has scaled to over one million users...

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Phia raises 8 million dollars for AI shopping agent

Phia, the AI-powered shopping platform founded by Phoebe Gates and Sophia Kianni, has secured an 8 million dollar seed round led by the venture capital firm Kleiner Perkins. The company’s funding round, which also included investments from high-profile figures such as Hailey Bieber and Kris Jenner, will be used to accelerate the next phase of...