Phygital news and archive

What challenges do retail professionals face in the ‘phygital’ era?

The lines between physical and digital stores are increasingly blurring, ushering in the era of the "phygital" business model in retail. The premise is clear: renew or die. However, one question resonates: is it possible to achieve this fusion of physical and digital environments without compromising the customer experience? According to a study...

RetailFeatured

The retail store of tomorrow will be staffed with avatars, robots and holograms

Physical stores will soon employ less humans but offer better customer experience. So say innovation leaders in the retail technology space. While this might be an answer to the staff shortages and worker strikes plaguing businesses post-pandemic what will it mean for the average shopper? “Avatarizing service people” is how Germany-based...

RetailFeatured

Retailers focus for 2023: Reaping the fruits of their tech investments and championing customer loyalty

After a couple of years dominated by uncertainty, apparel retailers have a clear path of action: 2023 is the year to reap the fruits of their investments in AR, AI, and other tech to champion customer loyalty. Earlier this week, the who is who of the retail industry met at the US largest trade event of the year to debate whereas that sought...