Pink news and archive

Victoria's Secret exceeds expectations in fiscal year 2025/26

US lingerie group Victoria’s Secret & Co. reported surprisingly positive results for the 2025/26 fiscal year on Thursday. Thanks in large part to a strong final quarter, the parent company of the Victoria's Secret, Pink and Adore Me brands exceeded its own forecasts. In the most recent fiscal year, which ended on January 31, group sales reached...

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Business

Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...

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Victoria’s Secret reports Q1 loss

Victoria’s Secret reported a net loss of 4 million dollars or 5 cents per diluted share for the first quarter of 2024, while operating income dropped to 26 million dollars. The company’s adjusted net income was 9 million dollars or 12 cents per diluted share, and adjusted operating income was 40 million dollars. The company reported net sales of...

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Victoria’s Secret stock falls on weak outlook

Victoria’s Secret shares fell after the company forecasted FY24 net sales to be about 6 billion dollars or down low-single digits below LSEG estimates of 6.18 billion dollars and adjusted operating income to be about 250 million dollars to 275 million dollars. First quarter 2024 net sales are expected to decrease mid-single digits compared to...

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Retail

Victoria's Secret & Co. revolutionizes online shopping experience via Google Cloud AI partnership

Victoria's Secret & Co. has penned a new strategic, multi-year partnership with Google Cloud to leverage the company's artificial intelligence (AI) and generative AI technologies to enhance its online shopping experience. Announced ahead of the National Retail Federation (NRF) 2024 event, the lingerie brand also aims to leverage Google Cloud...

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People

Victoria’s Secret names Greg Unis as brand president

Lingerie brand Victoria’s Secret & Co. has named former chief growth officer and beauty chief executive Greg Unis as brand president of Victoria’s Secret and Pink. In a statement, Victoria’s Secret & Co. said the move was to advance the company’s strategic pillars “of strengthening the core, igniting growth and transforming the foundation”. In...

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Management

Victoria’s Secret Q4 net sales decrease 7 percent

Victoria’s Secret & Co. reported net income of 173 million dollars or 2.10 dollars per diluted share for the fourth quarter of 2022 compared to 246 million dollars or 2.70 dollars per diluted share for the fourth quarter of 2021. Fourth quarter operating income was 243 million dollars compared to 333 million dollars in the same quarter of 2021....

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Retail

Victoria’s Secret to pilot loyalty programme

Victoria’s Secret, together with its own brand Pink, is set to pilot a new loyalty programme that will allow customers to earn rewards while shopping. ‘The VS & Pink Collective’ is the first rewards programme launched by the lingerie retailer, and will begin with 30 percent of the two brands’ current customers in select states across the US....

Fashion

Valentino to unveil Pink PP activations around the world

Italian fashion house Valentino is unveiling its official Pink PP colour, created in collaboration with the Pantone Color Institute, to cities across the world with a series of installations from guerrilla projections to worldwide physical activations and parties. Valentino Pink PP, created for the autumn/winter 2022-2023 collection by creative...

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L Brands announces store closures, withdraws Q1 outlook

To help limit the spread of the coronavirus, L Brands has decided to temporarily close all Bath & Body Works, Victoria’s Secret and Pink stores in the United States and Canada, effective March 17 through March 29, 2020. Additionally, the company said in a statement, home office associates have been asked to work from home if possible and all...

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Second quarter sales fall at L Brands

L Brands, Inc. earnings per share for the second quarter ended August 3, 2019, were 14 cents compared to 36 cents for the quarter ended August 4, 2018, while operating income was 174.6 million dollars compared to 228.1 million dollars last year and net income was 37.6 million dollars compared to 99 million dollars last year. Adjusted earnings...

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News

In Pictures: the Museum at FIT to stage “Pink: the History of a Punk, Pretty, Powerful Color”

Pink is usually associated with baby girls, ballerinas, Barbies, and all things feminine. But it hasn’t always been this way: the stereotype of pink as a gender signifier only originated in the late 1800s in the United States. Until then, most babies wore white, a color which is easier to wash and to bleach. What may sound surprising to some is...