Pinterest news and archive

Pinterest announces trend predictions for 2024

As the latest trends seem to move a million miles per minute, Pinterest stays ahead of the curve—the lifestyle tech company just revealed its predictions for 2024 trends across beauty, fashion, and more. Based on an analysis of various search algorithms generated by visitors on the platform, Pinterest’s near-500 million users provide insights on...

Fashion

Anthropologie partners with Pinterest on shoppable Holiday Showhouse

American fashion and lifestyle retailer Anthropologie has teamed up with social media platform Pinterest on a fully shoppable Holiday Showhouse in Brooklyn Heights, New York City, featuring seasonal furniture and decor from Anthropologie and Terrain. The Holiday Showhouse is open until October 15, and customers can make appointments to view the...

Fashion Featured

Pinterest launches inclusive body type technology

Pinterest has launched new industry-first body type technology to increase body representation on its social media platform for users living in the UK, Ireland, US, Canada, Australia and New Zealand, ahead of roll out to additional international markets. The first-of-its-kind body type technology will be part of Pinterest’s suite of inclusive AI...

Business

Condé Nast establishes global content partnership with Pinterest

Condé Nast Entertainment (CNE) and Pinterest have unveiled a new global content partnership with two of the media company’s brands, Vogue and Architectural Digest. The deal will see the two publications produce over 160 exclusive videos aligned with Pinterest’s key seasonal and cultural moments, beginning with Fashion Month in February and...

Fashion |Beauty Featured

Pinterest predicts consumer trends for 2023

Social media platform Pinterest is predicting that romcom core, airy styles, fringing and galactic fits will shape fashion trends in 2023, while for beauty, consumers will be opting for bright hair, micro makeovers, and crown care. Described as a “window into the future,” the ‘Pinterest Predicts 2023’ trend report analyses global search data...

Report

Pinterest appoints Bill Ready as new CEO

Social media platform Pinterest has announced the appointment of Bill Ready as its new chief executive officer and member of the board of directors, effective immediately. Its former CEO, president and co-founder Ben Silbermann has transitioned to the newly created role of executive chairman. “Building Pinterest with such a widely talented, kind...

Fashion

Pinterest launches first UK Creator Fund for under-represented creators

Social media network Pinterest has launched its Creator Fund in the UK to elevate under-represented creators, following the successful launch in the US last year. The Creator Fund aims to reduce barriers of entry for creators from historically marginalised communities, including Black, LGBTQIA+, Asian, Indigenous people, as well as people with...

BusinessFeatured

Pinterest acquires shopping platform The Yes

Pinterest has acquired The |Yes, an AI-powered shopping service focused on fashion, although terms of the deal were not disclosed. Pinterest has ambitious commercial shopping ambitions The Yes was founded by former Stitch Fix COO Julie Bornstein and co-founder, Amit Aggarwal, and is honed on providing users a personalised shopping feed whereby...

Fashion Featured

Pinterest predicts Goth, pearlcore and chequers will dominate 2022 fashion

Social media platform Pinterest is predicting that the fashion and beauty trends for 2022 will include Goth clothing, pearls, dressing loud, embracing chequers and lounge lingerie, as well as bling beauty, landscape nail art, and natural hair. The annual ‘Pinterest Predicts’ trend report isn’t a retrospective or a round-up of what was trending,...

Fashion

Fairy core and silk pyjamas among Pinterest holiday gift trends

Image-based social platform Pinterest has unveiled the most popular trends and searches on its site, by generation, as the holiday season comes upon us. According to the platform, this year holiday-related searches were already 43 times greater in August compared to last year. Following a lockdown-filled 2020, it seems people are more eager to...

Business

PayPal in talks to acquire Pinterest

PayPal, the digital payments giant, is thought to be in the late stages of acquiring Pinterest. The digital pinboard company, which allows commerce via links and clicking on images via its platform, could be sold in the vicinity of 45 billion dollars, predicted analysts. The New York Times on Thursday reported PayPal offered around 70 dollars a...

BusinessFeatured

Pinterest to rollout monetisation for creators in new revamp

Social media platform Pinterest has unveiled a redesign of the platform experience for the “next generation of creators” with a new homepage and features designed to empower creators including a monetisation programme, alongside more shoppable options. The new revamp aims to put creators at the core of the social media platform, enabling them to...