Pitti Uomo news and archive

Denmark-based Gabba eyes UK market for expansion

Gabba is aiming for growth after a dip in sales last year and is looking to reach new markets. The Danish denim specialist is making a big international push, as recently demonstrated with its “Kiosk” at Pitti Uomo. Germany is the strongest market for the brand, accounting for 30 percent of total sales. This is due to the brand’s focus on...

Fairs

Summer 2025 edition of Pitti Uomo postponed

Pitti Immagine has announced that the summer edition of menswear fair Pitti Uomo will be postponed by one week next year. The Florentine trade show will now take place from June 17 to 20, 2025, at the Fortezza da Basso exhibition centre. It had previously been scheduled to take place from June 10 to 13. Pitti Immagine made the decision in...

Video

Video: Marine Serre SS25

Watch Marine Serre’s runway show at Pitti Uomo showcasing their SS25 collection.

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Tennis, tartans and lemons: A summary of Pitti Uomo’s 106th edition

Full aisles, good moods and a more fashionable feel all round, with lots of colour and an influx of casual looks: this was what the 106th Pitti Uomo offered this week. “We are very satisfied, even though the overall situation is not easy,” summed up Raffaello Napoleone, CEO of trade fair organiser Pitti Immagine. “In fact, we have experienced in...

Fashion Featured

Schoolboys, ravers and cowboys: the street style of the 106th Pitti Uomo

The menswear trade fair Pitti Uomo is considered one of the birthplaces of tailoring and one of the few remaining playgrounds where gentlemen and dandies alike can show off their finest double-breasted blazers, tailored suits and ties. And yet, the so-called "Pitti Peacock" - outlandishly dressed men in classic menswear with a twist that...

Video

Video: Pitti Uomo Street Style SS25

Watch Pitti Uomo Street Style 2024 - Summer People of Pitti 106

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Pitti Uomo: Guest designer Marine Serre sets an example for solidarity

For her SS25 menswear collection, Marine Serre shifted her focus from the realm of Paris to Florence. As the guest designer of the menswear trade show Pitti Uomo, she showed outside of the French capital for the first time where, in addition to menswear, womenswear was also on display. Serre brought around 50 looks, which she presented on...

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A refreshing start to the season is underway at Pitti Uomo

“Summery, sunny and refreshing,” is how trade show organiser Pitti Immagine describes its 'Pitti Lemon' concept for the 106th edition of Pitti Uomo. How wonderful would it be to start the new season carefree and with a touch of vacation vibes? At least the menswear trade show conveys this fresh and cheerful mood, which is as good for the...

Fashion

As the menswear season begins, rigid rules in fashion no longer apply

The once-regimented world of men's fashion is being upended as luxury brands seek to capture a more freewheeling, expressive male consumer, according to Italian buyers and stylists at the start of the men’s Spring Summer 2025 fashion season. Speaking to Italian news outlet Pambianco, they share a collective mood that the days of clearly-defined...

Fashion

Paul Smith revisits Swinging 60s with Soho-inspired collection at Pitti Uomo

British design icon Sir Paul Smith returned to Pitti Uomo in Florence this week, transporting the fashon crowd to the bohemian haunts of 1960s Soho with his Spring/Summer 2025 collection. The presentation, staged at the opulent Villa Favard, recreated the ambiance of the all-night Italian cafes that served as artistic salons for London's...

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How the Italian menswear sector has fared as Pitti Uomo kicks off the buying season

Pitti Uomo, the Italian menswear trade show that kicks off the buying season, opens the doors of its 106th edition in Florence today. Here, nearly 800 menswear brands are set to present their collections for spring/summer 2025, 44 percent of which will descend from abroad. Among the special events are shows by guest designer Marine Serre and...

News

IED students to present installation at menswear fair Pitti Uomo

The Istituto Europeo di Design (IED) recently chose a select group of students from its eleven campuses in Italy, Spain and Brazil to design an installation for the June 2024 edition of menswear trade fair Pitti Uomo. The fashion and design institute asked fashion photographer and artist Michel Comte to mentor the selected students. On Wednesday...