Pitti Uomo news and archive

SP Sal Parasuco Collection Makes Pitti Uomo Debut With Signature Outerwear and Denim Capsule

For nearly 50 years, Parasuco has produced legendary denim. The innovative introduction of stretch, the silhouette-enhancing styles, the contemporary attitude, the bold brand image – all reflecting the trailblazing vision of founder, Sal Parasuco. With the exclusive debut of SP Sal Parasuco Collection at Pitti Immagine Uomo, Parasuco and...

FairsFeatured

Let the games begin: Positive start to the season at Pitti Uomo

Florence shines for the new season. Despite ongoing difficulties that continue to plague the fashion industry, the mood at the Pitti Uomo menswear fair was thoroughly positive. The industry is happy to finally meet again. Pitti Uomo is particularly important as an international platform, according to Windsor managing director Jan Mangold, who...

Fashion Featured

Cowboys, pastels and rain couture: The street style of Pitti Uomo

At Pitti Uomo there is not only a lot to discover in the exhibition halls and at the stands of the brands represented, but also the style of the visitors offers plenty of inspiration. While the winter editions of the Florence-based menswear fair usually feature an array of tailoring, the hot summer months are often a bit more casual - but this...

Fashion Featured

Craftsmanship in harmony with nature: Fendi shows menswear in new factory

Fendi unveiled its SS24 collection on Thursday evening while showing guests its new factory in Capannuccia – about 40 minutes from Florence, where the menswear fair Pitti Uomo took place this week. Various sounds like hammering, the hissing of a spray gun and the rattling of sewing machines mixed with the booming bass of a monotonous techno...

Fashion |Interview Featured

Trend expert Julian Daynov: Menswear breaks free from standard normcore stigmas and uniformity

Fashion is in a constant state of flux and menswear, normally associated with classic and sporty looks, is no exception. So how is masculine fashion still defined at all in a time when role models like musician Harry Styles are shaping the style of a young generation? And where does that leave the ‘classic’ menswear consumer? Trend expert Julian...

FairsFeatured

Labels to Watch: Talents of the Pitti Uomo 104

As is well known, the new season begins with the Pitti Uomo in Florence. In addition to menswear veterans and traditional clothing suppliers, the men's fashion fair also offers young brands their own area - S|Style. The area, supported by the Material Innovation Lab of Italian luxury goods group Kering, showcases young talent for whom innovation...

Fashion Featured

Detroit, the quietly buzzing fashion hub goes global

Detroit is perhaps not top of most people’s mind when they think of cool fashion cities. The likes of Tokyo, London, LA, NYC, tend to cast longer shadows but Motor City has been quietly and earnestly working to establish itself as a style hub. Its legacy of music, manufacturing and artisanal craft make Michigan’s largest city uniquely inspiring...

Fashion Featured

Pitti and MFWM: Milan gears up for a jam-packed SS24 menswear season

As the fashion week season swiftly approaches, Milan is beginning to prepare for its always anticipated menswear events, with a string of occasions that offer up notable debuts, long-awaited comebacks and an exploration of alternating categories. Kicking off the season will be Pitti Uomo, set to be held between June 13 to 16. For its 104th...

BusinessFeatured

Italian men's fashion exports skyrocket

Exports of Italian men’s fashion concluded 2022 on a high note, showcasing robust growth, according to data released during a press conference for Pitti Uomo 104. The Confindustria Study Center for Sistema Moda Italia revealed that exports from January to December 2022 saw a remarkable increase of 24.7 percent compared to the previous year,...

Fashion

Eli Russell Linnetz to be next guest designer at Pitti Uomo

ERL, the California label founded by Eli Russell Linnetz, will be the next guest designer at Pitti Uomo’s 104th edition. The multihyphenate artist, who began his career in screenwriting and film-making, has previously collaborated with Dior, Kanye West and Lady Gaga. A look from his 2021 menswear collection was featured at the Metropolitan...

FairsFeatured

Fendi revealed as next guest brand for Pitti Uomo

Italy’s own Fendi will be stepping up to the Pitti plate next season, with the luxury label revealed to be the trade show’s next guest brand taking part in the upcoming edition between June 13 and 16. For Pitti Immagine Uomo 104, Fendi is set to present its men’s spring/summer 2024 collection on June 15 in its recently inaugurated Fendi Factory...

FairsFeatured

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...