Polly Pocket news and archive

Polly Pocket teams up with GCDS

Italian fashion line GCDS is tapping into the collectable toy trend with a special collaboration with Mattel’s Polly Pocket to reconsider the miniature toy line through a luxury fashion lens. The collaboration is part of Mattel Creations, Mattel’s design-driven platform celebrating the intersection of pop culture, fandom, and play, and aims to...

Retail

Cider to bring Polly Pocket capsule collection to life with immersive takeover in Beverly Hills

Hong Kong-based fashion brand Cider is set to bring its latest Polly Pocket capsule collection to life by hosting a three-day takeover at Cafe Alfred Coffee in Beverly Hills. Set to take place from June 20 to June 22, the immersive experience is part of Cider’s ongoing experiential retail strategy to meet its customers, Gen Z, where they are in...