PONY news and archive

River Island channels NYC heritage with exclusive PONY collab

River Island is proud to announce a new partnership with the legendary New York City brand PONY (Product of New York). Blending PONY’s deep-rooted athletic heritage with River Island’s signature contemporary street style, the River Island x PONY collection is set to arrive just in time for the summer season. Founded in NYC in 1972, PONY built...

Member

Business

Fashion Footwear secures ‘victory’ in licensing dispute with Iconix

A New York Appellate Court has ruled in favour of Fashion Footwear LLC in a legal dispute between the firm and US Pony Holdings, an affiliate of Iconix Brand Group. The court determined that Pony’s attempt to terminate an exclusive footwear license was invalid. The Appellate Court upheld a lower court’s ruling that Pony had no right to terminate...

Featured

Fashion

Iconic sneaker brand Pony set for relaunch

Iconix Brand Group has announced that it is to relaunch original sneaker brand, Pony with a “product of New York” marketing campaign fronted by Brooklyn-born hip hop artists Joey Bada$$. Pony first appeared in 1972 as a casualwear brand and utilised its heritage as being born in New York as the sneakers were designed to keep up with the...