Pop-up news and archive

In Pictures: Khaite unveils spring pop-up at Selfridges

US luxury label Khaite has unveiled a new pop-up experience at Selfridges spotlighting its spring 2026 collection. Running from March 2 to May 28, the installation intends to welcome customers into an “immersive landscape”, reflecting the collection’s concept of “movement, tension, and transformation”. Situated in the London department store’s...

Retail

LSpace opens its first pop-up store in Miami

Women’s swimwear and resortwear brand LSpace has opened its first retail location outside of California in Miami Beach, Florida. Located on Collins Avenue, the opening of the 1,300 square foot pop-up store coincides with the upcoming spring break period, as well as Miami Swim Week, as LSpace aims to position itself in the center of the swim and...

Retail

KNWLS opens pop-up concept store during LFW

KNWLS has unveiled a temporary concept store in London during the city’s ongoing fashion week, designed to reflect what a physical space of the British label could look like. Open from February 20 to 23, and located at The Painting Rooms, the store offers an edit of core and exclusive pieces from the brand’s SS26 collection. Its interior is...

Retail

NikeSkims opens pop-ups in London and Paris

Months after its highly anticipated launch, NikeSkims is venturing into retail with the launch of a series of pop-up experiences, each extending its identity. The first location the brand has tapped for a temporary space is Selfridges in London, where it will host a pop-up until March 5. The site will offer a curated selection of footwear,...

Featured

Retail

Becoming entertainment: the future of fashion retail branding

We live in a time of overwhelming brand messaging, where even individuals carefully curate their own brands, and traditional communication finds it hard to cut through. This noise has awakened an exciting shift: brands are moving away from traditional advertising and embracing a new brand-entertainment hybrid that is delivering clear stand out....

Featured

Retail

Regulating pop-up stores: Paris plots to control temporary leases during fashion week

With Men's Fashion Week approaching, Parisian storefronts are being transformed into pop-up stores for a few days. While some are excited to discover these temporary shops, the City of Paris is condemning an “Airbnb-isation” of commercial leases. Airbnb-isation of commercial leases From January 21 to 24, fashion brand Gertrude will open an “...

Member

Business

Barcelona-based Go PopUp closes a 300,000 euro funding round

Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...

Retail

Asos opens 'Winter Wonderland' pop-up in SoHo, NYC

Global online retailer Asos is hosting a special winter pop-up in New York City to promote a curated edit of its festive collection. Running from December 5 to December 21, the ‘Winter Wonderland’ pop-up at 182 Spring Street in SoHo includes pieces from the Asos Design, Arrange, Asos Collective, and the relaunched Topshop and Topman brands. Asos...

Featured

Retail

Hyper-local, hyper-physical, hyper-engaging: Retail’s next chapter

If 2025 has taught us anything, it’s that retail has shed its old skin. The store is no longer just a place to buy something, it’s a canvas, a stage, a laboratory, and a playground all at once. The smartest spaces this year were treated like ecosystems, where every touchpoint became part of a narrative designed to capture attention, emotion, and...

Retail

How pop-ups are shaping Latin America: creative districts, new audiences and experiential luxury

Buenos Aires – In Latin America, the pop-up phenomenon has established itself as a cultural driver capable of transforming neighbourhoods, rewriting luxury strategies and redefining how brands engage with their audiences. Far from being mere marketing exercises, these ephemeral spaces function as territories where commerce, identity and...

Retail

Asos prepares to open London and New York pop-ups

Online retailer Asos is set to open two new pop-ups in London and New York. The locations are due to appear over the next two months, the first being on London’s Carnaby Street. At the location, which will run from November 7 to 16, Asos said it will stock over 200 pieces, spanning outerwear to partywear to gifting. The retailer’s newly launched...

Retail

AllSaints plots three pop-up store openings across UK

AllSaints is continuing its retail expansion with the opening of three new stores in the UK. The sites will all serve in a pop-up capacity, with each being secured for a minimum of one-year. The first, which opened October 15, is located in The Mall at Cribbs Causeway just outside Bristol. The 1,719 square foot space, housing the brand’s full...