Pop-up news and archive

Pura Vida to open debut pop-up in New York City

Californian-based accessories brand Pura Vida is set to host its first-ever pop-up in New York City right in time for the holiday season. Located at 640 5th Avenue, in the heart of New York, the event marks a significant milestone for the brand, as it brings its signature laid-back, vibrant, and playful charm to the locals of NYC. Set to run for...

Fashion |In Pictures

Burberry opens outerwear concept at Flannels Leeds

British heritage brand Burberry has opened a dedicated outerwear concept pop-up in the new Flannels Leeds flagship store. The Burberry pop-up is a UK exclusive and will run for two months before being rolled out to an additional 11 global retail locations – as yet to be confirmed. Burberry outerwear pop-up concept at Flannels Leeds Credits:...

Retail

New London retail concept aims to back e-commerce brands in physical realm

A new experiential concept is taking hold of London’s high street for the coming season with the intention of bringing e-commerce brands to the physical retail landscape. Launched by e-commerce fulfilment specialists, J&J Global Fulfilment, ‘Pop!’ will offer a selection of fast-growing online fashion and beauty brands the chance to sell directly...

Retail

Ikea opens London pop-up dedicated to staple Frakta bag

Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of Frakta’, open daily until March 2025, sits next to what will soon become Ikea’s permanent store, set to open in spring 2025. In the space, Ikea offers special features to visitors, including a personalisation service in...

Retail

Djerf Avenue to open debut UK pop-up in London

Swedish fashion brand Djerf Avenue is set to open its first pop-up in London, the UK, after hosting successful pop-ups in New York City and Stockholm, Sweden, over the past year. Located near Covent Garden and Shaftesbury Avenue, the debut London pop-up will open its doors to the public on Friday, November 29, coinciding with the brand’s fifth...

Retail|Interview Featured

SoHo Pink Dreams: A look inside Nana Jacqueline's debut NYC pop-up store

Walking down West Broadway in SoHo, New York City, is always a feast for all senses - especially this time of year, when all the stores have their holiday lights and displays out in full force. With many retailers vying for the attention of tourists and locals, one storefront in particular succeeds in catching your eye immediately. The debut New...

RetailFeatured

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...

RetailFeatured

Ugg debuts experiential pop-up 'Feel House' in Los Angeles, co-created with Post Malone

Ugg has launched a new multi-sensory, retail pop-up experience co-curated by Post Malone in Los Angeles. Originally launched in April 2022 by the Southern California-based brand under the name 'Feel House,' the experiential retail concept aims to bring together community, collaboration, product, and heritage into one space dedicated to...

Retail

AllSaints opens New York pop-up and first Chinese outlet amid retail expansion

AllSaints is continuing on its global expansion strategy with a string of new international store openings, cementing its presence in various markets and celebrating its 30th anniversary. New York is among the cities being emphasised by the brand, and is currently home to a AllSaints pop-up space located at 500 Broadway. The 5,300 square foot...

Retail|In Pictures Featured

Gymshark opens pop-up store in New York City

British fitness and apparel brand Gymshark has opened its first US pop-up store in over seven years in New York City. Located at 105 Wooster Street in SoHo, the 3,800 square-foot pop-up will be open until the end of January 2025 and comes in preparation for Gymshark’s first US flagship store, which is expected to open next year. Gymshark pop-up...

Retail

Yohji Yamamoto opens London pop-up to celebrate Limi Feu line

A new pop-up boutique of Yohji Yamamoto has opened in London’s Mayfair district to celebrate Limi Feu, the brand of the Japanese designer’s daughter Limi Yamamoto. From November 14 to 15, the store, located just down the street from Yohji Yamamoto’s London flagship, will focus exclusively on the Limi Feu line, the collection of which was curated...

Retail

Hurr and Rat & Boa open rental pop-up in Selfridges

Rental platform Hurr has partnered with womenswear brand Rat & Boa to open a short-term pop-up in Selfridges. From November 13 to 16, customers will be able to visit Hurr’s existing space in Selfridges to rent an edited collection of signature Rat & Boa statement dresses. The line will be available to rent from a day rate of eight pounds and,...