Quiet luxury label Aurélien, known for its philosophy of Smart Luxury, continues its international retail rollout with the opening of a dedicated pop-up space at Selfridges in London. Located in the iconic Oxford Street flagship, the store is open through August 2025, bringing Aurélien’s Mediterranean elegance to one of the world’s most...
Jun 26, 2025
By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....
Jun 20, 2025
Halara has its eyes on the UK. The Singapore-headquartered athleisure brand has revealed plans to expand to the region through a pop-up experience set to be hosted later this year. The physical retail space, which will open alongside the launch of an app and online platform, will incorporate the brand’s “digital-first, community-driven model”, a...
Jun 19, 2025
Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...
Jun 16, 2025
Luxury performancewear brand Goldbergh has opened its first-ever pop-up at Harrods, reinforcing its strong international retail trajectory and growing presence within the global luxury sports sector. The installation features a curated selection from the spring/summer 2025 collection, including a tennis-focussed capsule in a refined black and...
Jun 10, 2025
Elisa Johnson debuted her first jewelry capsule collection at a pop-up event in West Hollywood this past Saturday, June 10, 2025. The event showcased her new jewelry line alongside a curated selection of her popular eyewear. Guests enjoyed an immersive brand experience with opportunities to try on styles and explore the new collection. On-site...
Los Angeles-based fashion brand JW PEI has opened its first-ever pop-up store in New York City. Located at 42 Crosby Street in Soho, the pop-up opens on June 6 and marks the brand’s retail debut in New York City as well as the official launch of its first-ever ready-to-wear collection. Exterior of JW PEI debut pop-up in NYC Credits: JW PEI...
Jun 6, 2025
Gant is showcasing its SS25 collection in collaboration with a luxurious beach resort, complete with beach-ready looks in a beach bag. The US brand took its SS25 campaign, themed ‘Summer Getaway’, to Théoule-sur-Mer on the Côte d’Azur, Gant announced on Monday. There, it partnered with the five-star hotel Château de Théoule and its beach resort,...
May 26, 2025
Madrid – The French fashion house Jacquemus kicked off the summer season of 2025 with the opening of a pop-up in Ibiza. The temporary shop opened its doors on the island until the end of the season, in the idyllic Cala Jondal. The label also set up a unique “beach club” on the fine sands and in front of the blue, crystal-clear Mediterranean...
May 13, 2025
Paris - Valentine Cascailh, creator of the Rita Intimates concept, opened a pop-up store recently in Paris. Rita Intimates brings an eco-responsible approach, featuring second-hand lingerie and underwear (knickers and bras) from unsold collections and adds to that the benevolence of the ‘female gaze’. The female gaze is the art of a new...
May 8, 2025
Topshop is seemingly moving up its relaunch date. The British brand has announced it will be hosting a one day shopping experience in London, where it will take over the basement site of Defected Records. While the brand had initially been planning for a physical return during the incoming summer, Topshop has now changed course. Like all of its...
May 1, 2025
French luxury brand Chanel is launching a beauty pop-up to celebrate its new Chanel Chance Eau Splendide fragrance in Shoreditch, London. Running from April 25 to May 5, the Chance Street pop-up offers an interactive space allowing visitors to ‘Take a Chance’ while immersing themselves in Chanel Chance Eau Splendide, the fifth addition to the...
Apr 24, 2025