Pop-up news and archive

System of a Down opens fan stores from Stockholm to London

American rock band System of a Down is opening official fan stores in five cities as part of its sold-out 2026 European tour. The band also has a collaboration with Danish sportswear brand Hummel in tow. The pop-up spaces will open in Stockholm, Paris, Berlin, Düsseldorf and London, System of a Down announced on Tuesday. According to the band,...

Retail

Damson Madder ventures into physical retail with Paris pop-up and showroom

British brand Damson Madder has garnered widespread acclaim since its founding in 2020, standing out for its distinct brand identity, prints and silhouettes. Now, the label is beginning to venture further afield through a Parisian pop-up store and dedicated wholesale showroom. Located in Le Marais district and spanning June 19 to 22, the pop-up...

Retail

Left On Friday opens summer pop-up in New York City

Premium active swimwear brand Left On Friday has returned to New York City and opened a seasonal pop-up store once more. Located on 228 Mott Street, in the center of SoHo, the summer pop-up opening is in line with the brand’s strategic growth plan as it looks to capitalize on its peak selling season (May to August), which drives 55 percent of...

Retail

From luxury hotels to department stores: Paris's current pop-ups

In June, Paris is not just buzzing for its men's Fashion Week, running from June 23 to 28. The month also features major retail activations, once again confirming the capital's dynamic pop-up scene. FashionUnited has selected the most inspiring and innovative events currently taking place. Luxury hospitality as a space for commercial expression...

Retail

Dior returns to Ibiza with its first pop-up of the Jonathan Anderson era

Madrid – The historic French house Christian Dior, the origin of the luxury empire built by French entrepreneur Bernard Arnault, is once again kicking off the summer season. The brand is celebrating with the opening of its now-traditional pop-up in Ibiza. This marks the first time the store has opened on the island with Jonathan Anderson as the...

RetailPress Release

Calvin Klein and Jung Kook host immersive event in Tokyo

Calvin Klein and Jung Kook hosted an event celebrating their long-standing partnership at the brand's flagship store in Harajuku. Jung Kook welcomed guests wearing a customised version of the Jung Kook for Calvin Klein leather jacket, paired with a blue 90s trucker jacket and matching straight-leg jeans. K-pop artist and friend of the brand,...

RetailPress Release

Furla presents “Furla Sun Bar”: a summer escape in the heart of Rome

Furla presents Furla Sun Bar, the brand’s new experiential activation transforming the heart of Rome into an iconic summer destination, where the vibrant color palette of Furla’s SS26 fashion collection meets the SS26 Eyewear universe. The project invites press, talents, KOLs, and the Roman community to enjoy a few days of summer fun and Italian...

FashionPress Release

Travelling with the Giorgio Armani Mare 2026 collection

Once again, this year, Giorgio Armani Mare stops at some of the world’s most beautiful summer destinations. The journey started in Porto Cervo from May 26th to 30th, on the occasion of the fifth edition of the Giorgio Armani Superyacht Regatta: a prestigious competition organized by the Yacht Club Costa Smeralda. The customized Giorgio Armani...

RetailPartner Content

bugatti launches its “Capri” campaign with pop-up areas at the POS

The fashion brand bugatti from Herford is bringing its Spring/Summer 2026 campaign theme “Capri” directly to the point of sale with around 35 pop-up areas. Under the guiding motto “Ho voglia di Capri,” selected retail partners are transformed into a summery brand world that combines a Mediterranean lifestyle with a high-quality, modern retail...

Retail

Dior pop-up in China: is it cake?

Dior is celebrating the arrival of its autumn 2026 collection in stores with a gigantic cake. The French fashion house has transformed a pop-up space in front of the Deji Plaza in Nanjing, China, into a visual feast. Dior pop-up in Nanjing, China Credits: Nanjing - Deji Plaza © Sun Shi Dior pop-up Credits: Nanjing - Deji Plaza © Sun Shi The...

Featured

Retail|Interview

How Coach is using experiential retail to reach Gen Z consumers

Coach, known as the ‘original American house of leather,’ is currently in its transformation era under creative director Stuart Vevers, merging its craftsmanship legacy with a cool, aspirational New York attitude, by focusing on immersive experiences designed to target Gen Z consumers by championing self-expression. Its latest experiential...

Retail|In pictures

Louis Vuitton opens temporary hotel in London

To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...