An idyllic setting, the Mediterranean glistening under the summer sun, and an unparalleled vibrancy enliven the narrow streets of the village. Every year, Saint-Tropez is not content with simply being a dream destination. It transforms into an experiential incubator for the biggest luxury houses. This summer vibrancy also raises questions. How...
Jul 26, 2025
Los Angeles-based luxury label Amiri has transformed The Corner Shop at Selfridges into a beach club pop-up, complete with sand-textured floors, palm trees, raffia-lined walls, and sand-sculpted installations. The pop-up, which runs until August 2, is described as a “unique and one-off brand experience within a custom-designed environment,” as...
Jul 17, 2025
On the back of their takeover, Net-a-Porter and Mr Porter are set to explore a new realm. The luxury e-tailers are venturing into physical retail with their first-ever public facing pop-up. Running from July 16 to 20, the store will be located in the Hamptons and hosted by furniture showroom Wyeth in Sagaponack. Dubbed ‘Summer in the Hamptons’,...
Jul 10, 2025
Guess Jeans has opened its first Asian flagship store in the fashion-centric neighbourhood of Harajuku, Tokyo. The opening of the four-storey location comes as part of wider expansion plans in Japan, currently being led by director of new business, Nicolai Marciano. To celebrate this next phase of global expansion, a series of local events...
Jul 8, 2025
Hong Kong-based streetwear label CLOT by Edison Chen has opened its first-ever pop-up store in London, merging “sports, style, and community” to coincide with the 2025 Wimbledon Tennis Championships. Located at 13 Bridle Lane in Soho, London, the ‘CLOT Country Club’ pop-up will run until July 13 and draws inspiration from classic country club...
Jul 7, 2025
Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...
Jul 2, 2025
Quiet luxury label Aurélien, known for its philosophy of Smart Luxury, continues its international retail rollout with the opening of a dedicated pop-up space at Selfridges in London. Located in the iconic Oxford Street flagship, the store is open through August 2025, bringing Aurélien’s Mediterranean elegance to one of the world’s most...
Jun 26, 2025
By setting up their pop-up shops around the world, brands took advantage of the summer period to meet new consumers and reconnect with their holiday clientele. A perfect opportunity to surprise by testing particularly inventive scenography. From Los Angeles to Paris, via New York and Ibiza, FashionUnited selected six pop-ups that stood out....
Jun 20, 2025
Halara has its eyes on the UK. The Singapore-headquartered athleisure brand has revealed plans to expand to the region through a pop-up experience set to be hosted later this year. The physical retail space, which will open alongside the launch of an app and online platform, will incorporate the brand’s “digital-first, community-driven model”, a...
Jun 19, 2025
Asos is venturing further over the Atlantic. Over the weekend, the British e-tailer inaugurated its first-ever US pop-up store in New York City, which it will temporarily call home until June 22. Located at 120 Wooster Street, SoHo, the ‘Summer, Styled by Asos’ pop-up features an edit of the brand’s SS25 collection for women and men over two...
Jun 16, 2025
Luxury performancewear brand Goldbergh has opened its first-ever pop-up at Harrods, reinforcing its strong international retail trajectory and growing presence within the global luxury sports sector. The installation features a curated selection from the spring/summer 2025 collection, including a tennis-focussed capsule in a refined black and...
Jun 10, 2025
Elisa Johnson debuted her first jewelry capsule collection at a pop-up event in West Hollywood this past Saturday, June 10, 2025. The event showcased her new jewelry line alongside a curated selection of her popular eyewear. Guests enjoyed an immersive brand experience with opportunities to try on styles and explore the new collection. On-site...