Prada news and archive
Prada mulls entry into resale market
Italian luxury brand Prada is considering an entry into the burgeoning resale scene, its marketing director and future CEO has said. “Second hand is a strategy we have been investigating for more than a year,” Lorenzo Bertelli told Reuters. “I cannot disclose too much but for sure second hand is there. We will take it as an opportunity. “It can...
Dec 2, 2021
Aspen Skiing Company launches Aspenx
The Aspen Skiing Company has launched its new retail and experiential brand, Aspenx. The brand was conceptualized by artist Paula Crown. Aspen Skiing Company, which owns Aspen Snowmass, The Little Nell and the Limelight Hotels has created Aspenx in order to expand the destination, and become a global performance living brand. Aspenx offers ski...
Dec 2, 2021
Video: Prada presents Linea Rossa ski campaign
In this video, Prada has presented the Linea Rossa ski campaign featuring Gus Kenworthy and Julia Marino. Watch the video below. Video: Prada via YouTube Photo credit: Image: Prada via YouTube
Nov 22, 2021
Prada reveals CEO succession plans as sales surpass 2019 levels
Prada CEO Patrizio Bertelli has revealed he could hand over the reins at the luxury Italian label to his son Lorenzo Bertelli within the coming three years. He described his 33-year-old son, who is currently Prada’s marketing director and head of corporate social responsibility (CSR), as having “the right attitude” for the top job, at the Prada...
Nov 22, 2021
It's a family affair; fashion's most powerful dynasties
In fashion they say it’s not what you know but who you know. So as we prepare the seating arrangements for Thanksgiving dinner, ensuring that feuding siblings, wealthy patriarchs and money-grabbing stepdaughters are situated at some distance from the carving knife, let’s take a look at the great fashion lineages. Many of these most famous...
Nov 22, 2021
New partnership aims to support usage of blockchain in the luxury industry
The Aura Blockchain Consortium, founded by LVMH, Prada Group, and Cartier, part of Richemont, and OTB Group, have announce a partnership with Bain & Company. The addition of Bain & Company as the exclusive knowledge partner aims to guarantee a world-class onboarding and strategy development for luxury brands working with Aura. Accessible...
Nov 16, 2021
Video: Prada SS22 womenswear collection
In this video, luxury fashion house Prada has presented its SS22 womenswear collection designed by Miuccia Prada and fashion designer Raf Simons collection at Milano Fashion Week (MFW). Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: Prada via YouTube Photo credit:...
Oct 11, 2021
Bare legs, new talent and vintage luxury on the catwalks of Milan
For the first time since March last year, Milan hosted fashion week. Between 21 and 27 September, 43 physical shows were on the schedule, plus 41 events and 98 presentations, mostly for the public. The security measures were occasionally stringent, with a heavily reduced number of seats. For quite a few labels, this resulted in the barring of...
Sep 28, 2021
At Milan Fashion Week there's freedom in dressing sexy
At Milan fashion week the hemlines are short and the body on full display via a myriad of garment constructions and revelations. There is the alluded sexiness, as seen at Prada, where a thigh-skimming silk dress was juxtaposed with a leather biker jacket. Shoes were pointy but the kitten heel kept the look from teetering into the overt. At...
Sep 26, 2021
Prada to host simultaneous runway shows in Milan and Shanghai
Why host one catwalk presentation when there could be two? Instead of livestreaming one show to the world, Prada is hosting dual runway presentations, to be simultaneously executed in Milan and Shanghai during Milan Fashion Week. Prada’s Spring Summer 2022 collection, designed in tandem by co-creative directors Miuccia Prada and Raf Simons, will...
Sep 17, 2021
Gucci is the most popular designer shoe brand in Europe
Gucci is Europe’s most popular shoe brand, with 215,000 searches according to research from footwear health experts FootActive. From a list of top ten brands, Gucci was the most popular shoe brand across 31 countries including France, Russia and Spain. In the United Kingdom, the most popular shoe brand is Valentino Shoes with 12,000 searches....
Sep 3, 2021
Gucci is the most bought and sold luxury brand in 2021, according to TheRealReal
The RealReal, the world’s largest online marketplace for pre-owned luxury goods, said Gucci is the most bought and sold brand, according to its latest 2021 Luxury Resale Report. The report charts the current state of luxury resale, including the pandemic’s lasting impact on how people are buying and selling, based on the behaviors of The...
Aug 27, 2021