The jagged form of a front split in a pencil skirt could almost have been a sewing mishap. The same for the creases on a blazer or the way a silk dress had its fabric twisted at the hem. It was, of course, wholly intentional, it being Prada, the purveyor of paired-down fashion and complex themes. “Gestures of Errors” is how co-creative director...
Sep 23, 2022
Prada has launched a new women’s fragrance, Prada Paradoxe, with a film and campaign fronted by actress Emma Watson to capture “the essence of the undefinable and ever-evolving Prada woman”. Prada Paradoxe is the first major scent for women from the Italian fashion brand to be launched by L’Oréal, the brand’s fragrance and beauty licensee, and...
Aug 25, 2022
Prada is reportedly considering establishing a second listing at a valuation of one billion dollars as it looks to diversify its investor base outside of Hong Kong. According to a report by Bloomberg, the luxury group is working with Goldman Sachs Group on preliminary preparations in regards to a potential offering, with a listing to likely take...
Aug 15, 2022
When Prada launches its latest Timecapsule collection on Thursday it will be both a limited edition physical product as well as an NFT. For its 32nd drop, Prada Timecapsule presents a shirt made of upcycled fabrics from the Prada archives. By turning iconic printed textiles into a unique design, these materials are given a new life, aligning...
Aug 2, 2022
Prada has released its second Timecapsule NFT Collection, a monthly online event where for 24 hours exclusive items are dropped on its website in limited quantities and in selected markets. The collection follows the collaboration with artist Cassius Hirst, which was dropped in early June and sold out, according to Prada. Sustainability Some...
Jul 1, 2022
A paper house provided the backdrop for Prada’s Spring Summer 2023 menswear collection. Designed by Dutch architect Rem Koolhaas, it embodied the collection themes addressing “naivety, childhood and simplicity." The materiality of paper seemed to align with Miuccia Prada and Raf Simons’ vision for the show, called Prada Choices. “Paper is a...
Jun 20, 2022
Meta is launching an Avatar Store on Facebook, Instagram and Messenger. The store will launch to include digital clothes from Balenciaga, Prada and Thom Browne, as was announced by Mark Zuckerberg on Twitter. The Facebook founder and Instagram Fashion Director Eva Chen were pictured as avatars in several looks from each designer. Early in May Mr...
Aura Blockchain Consortium has announced it will be joining the Prince of Wales’ Sustainable Markets Initiative Fashion Task Force, developed to aid in the acceleration of a sustainable fashion future. Launched by the Prince of Wales in 2020, the Fashion Task Force is already working with the likes of Burberry, Chloé and Armani to establish its...
Jun 7, 2022
Prada has teamed up with artist Cassius Hirst, better known as Cass, to reinvents its iconic Prada America's Cup sneakers. The collaboration features four styles, called "Att4ck", "D3cay", "Sust4in" and "Rel3ase" referring to ADSR, a common type of music controlling parameters. There are 22 colourways and variables, with each shoe retailing for...
May 19, 2022
Italian luxury fashion house Prada and Unesco’s Intergovernmental Oceanographic Commission (IOC) have announced developments in Sea Beyond, an education project for secondary schools around the world to raise awareness on ocean preservation and sustainability. The Prada Group and Unesco-IOC will launch a competition for students to freely...
Mar 24, 2022
Luxury conglomerate The Prada Group has announced three strategic appointments to refresh its top management team. Andrea Bonini will be joining the group as chief financial officer, taking over Alessandra Cozzani, who will be leaving the company from September 30 to pursue other professional opportunities. Reporting to chief executive officers...
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