Prada news and archive

Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

Business|Background FeaturedMember

Jimmy Choo isn’t losing its market appeal, as Capri Holdings considers further growth

The fairytale is over, but the shoe remains with Capri Holdings this time. The ownership of Jimmy Choo stays in the US, at least for now. The label didn’t seem to fit within the ambitions of Prada Group, which does have an industrial plan in the making for Versace. It is a fact that there is speculation that the Jimmy Choo file is still open on...

Fashion Featured

Prada buying Versace buy is a win-win for Italian luxury

When Prada this week confirmed its acquisition of Versace for 1.25bn euros it was both a business transaction as much as a symbolic repatriation of Italian heritage. As the dominance of French conglomerates LVMH and Kering has become the established order in luxury fashion—owning Italian crown jewels from Fendi to Gucci—the Prada Group's...

BusinessFeaturedMember

Prada: Versace relaunch requires long-term mindset

The Prada Group intends to take its time with the relaunch of Versace. During a conference call on April 10, following the announcement of the Prada Group's acquisition of Versace, Andrea Guerra, CEO of the Prada Group, and Lorenzo Bertelli, head of corporate social responsibility for the group, stated that the next steps to fully unlock the...

People

Miuccia Prada's path from activist to top designer

As a student in the volatile May of 1968, Miuccia Prada took to the streets of Milan to demonstrate for women's rights wearing an Yves Saint Laurent suit. Today, the 76-year-old reigns over a luxury goods empire worth more than five billion euros ($5.4 billion) a year, with her world about to expand further with the takeover of flamboyant rival...

BusinessMember

Prada and Versace: Two different stories and, now, a shared future

Now that the merger between Prada and Versace has been finalized, what will happen next? Will Prada be able to maintain Versace's DNA as promised by the Milanese company in todays press release? The Prada group is no stranger to acquisitions, having previously acquired Helmut Lang and Jil Sander, both of which were later sold, and the Church's...

Fashion

Following Prada takeover: 5 things to know about Versace

Italian fashion giant Versace, the long-held family business known for its flashy, sexy designs and Medusa head logo, will now become part of Prada, its larger rival and polar opposite in terms of style. The 1.25 billion euro acquisition, announced Thursday, aims to breathe new life into Versace, whose highs and lows have included the 1997...

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It's official: Prada acquires Versace for 1.25 billion euros

Italian fashion group Prada is officially the new owner of Versace. As the fashion world already predicted, Prada Group and Capri Holdings Limited have just announced that Versace has been acquired for 1.25 billion euros. Prada Group will take over 100 percent of Versace’s shares in a transaction financed by 1.5 billion euros of new debt...

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Fashion and beauty stocks struggle on 'Black Monday': Prada drops 13 percent, On gains 3 percent

Uncertainty and panic over the effects of tariffs on the economy, coupled with fears that the trade war launched by the United States would only escalate, dominated the markets on Monday, in another dark day for the major stock indices. However, the day ended up being uneven among the major listed fashion and beauty companies posting losses once...

BusinessMember

Prada-Versace deal: Rumours of 2.5 billion euro financing with Goldman Sachs

A banking consortium led by US investment bank Goldman Sachs is reportedly ready to provide Prada with a 2.5 billion euro financing line to support the Italian fashion group's acquisition of Versace, the Milan daily MF Fashion reported on Friday. Approximately 1.5 billion euros would be used for the acquisition, while the remaining one billion...

Fashion

Celine’s new pilates collection is the latest intersection of high-end luxury and sports

A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...

Fashion |Opinion Featured

Loro Piana’s quiet ascent to become LVMH’s Hermès

Originally a wool merchant, Loro Piana began as a textile mill, exporting high-end fabrics to Europe, Japan, and the Americas. Renowned for its extra-fine wool, cashmere, and vicuña, the company did not enter the ready-to-wear and luxury goods market until the 1980s. It is fair to say it hasn’t looked back since. By the time LVMH acquired an 80...