Prada news and archive

Who is actually shopping in luxury boutiques?

The velvet rope outside a luxury boutique has become as much a fixture of the world's premier shopping streets as the cobblestones beneath them. In Paris, London, Milan, and Tokyo, queues snake past flagship windows with a regularity that suggests demand has never been stronger. But step closer, and a more complicated picture emerges. During...

Featured

Fashion

Fashion takes over Design Week as brands blur the line between runway and room

The crossover between fashion and the home is nothing new. From Hermès blankets to Missoni towels and Versace ceramics, luxury brands have long extended their identities beyond clothing. But at this year's Milan Design Week, running alongside the 64th edition of Salone del Mobile, that crossover has reached a new level of ambition, and...

Schools

Forestami and Prada Group launch major urban forestry education initiative for Milan schools

The partnership between Forestami and the Prada Group has introduced a new educational initiative targeted at 100 primary school classes across Milan. This program is central to their effort to instill a foundational understanding of urban ecology in young students. The initiative aims to position trees as essential infrastructure for improving...

FashionPress Release

Prada eyewear SS26: summer precision between line and light

With the spring/summer 2026 collection, Prada once again explores the tension that has characterised the house for years: an apparent simplicity with just enough expression. This is also reflected in the sunglasses, featuring clean lines, precise volumes and a design language that is both discreet and distinct. The result is frames that do more...

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Business

Prada Group boosts annual revenue and profit

The Italian fashion group Prada SpA (Prada Group) remained on a growth trajectory in the 2025 financial year, despite difficult market conditions. This was primarily due to the continued appeal of its Miu Miu brand. In addition to the current results, the group also announced its strategic plans on Thursday for the fashion house Versace, which...

Featured

Fashion

Milan Fashion Week champions artisanal craftsmanship, creativity and quality materials

There was a great deal at stake during this edition of Milan Fashion Week. From the highly anticipated creative director debuts at brands like Gucci and Fendi to srutiny over the Armani brands, now creatively managed by Pantaleo Dell'Orco and Silvana Armani following the founder's passing, the event served as a litmus test for a revitalised...

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Fashion |Opinion

Milan Fashion Week was an era of infinite opinions. Who is fashion really for?

As Milan Fashion Week drew to a close, one thing felt undeniable: everyone is now a fashion critic. Not just the front row. Not just the legacy editors. But analysts, Substack writers, TikTok commentators, luxury consultants, meme accounts and armchair aesthetes alike. The more interesting question is not whether opinions are polarised, they...

Fashion

Prada unravels, layers and reveals at Milan Fashion Week

Does Prada want to coddle you in an unravelling world? At Milan Fashion Week on Thursday, the Prada show opened with cozy knit sweaters and multi-coloured scarves, only for garments to be ripped open, exposed and distressed as the catwalk continued. Meta's Mark Zuckerberg and wife Priscilla Chan were celebrity guests in the front row of the...

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Fashion |Opinion

Pieter Mulier’s arrival at Versace signals a reset for the Italian luxury house

Thursday’s announcement that Pieter Mulier will become chief creative officer of Versace confirms what fashion circles had been whispering for months. The Prada Group and Versace jointly confirmed the appointment, positioning the Belgian designer at the creative helm of one of fashion’s most iconic names as it enters a new chapter under Italian...

People

Pieter Mulier named chief creative officer of Versace

Prada Group and Versace announced today, through a statement, the appointment of Pieter Mulier as chief creative officer, effective from July 1, 2026. The announcement comes days after the Belgian designer revealed his departure from fashion house Alaïa. “His arrival marks the beginning of a new chapter for the brand,” explained the label. In...

Schools

Prada group and Gianni Bonadonna fellowship supports young physician-scientists

Fondazione Gianni Bonadonna has announced the recipients of the 2026 Gianni Bonadonna Fellowship, an annual initiative supporting early-career medical researchers in oncology. The announcement coincides with World Cancer Day and is made with the support of the Prada Group and in collaboration with the European School of Oncology (ESO). The three...

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Business

Prada terminates 222 suppliers over compliance violations

Prada has cut ties with 222 suppliers for compliance violations over the past five years. This follows a “zero tolerance” audit in response to allegations of labour abuses in the fashion supply chain. The data was provided by Prada and reported by the British newspaper, the Financial Times. The company confirmed this to FashionUnited. Since...