Premium news and archive

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

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Fairs

Fairs from Amsterdam to Copenhagen are vying for the German fashion industry

The end of the big fashion fairs in Berlin left a void in the fashion calendar. The capital used to be the place for the German-speaking industry to gather, preview collections and discover new brands. Now, fairs from Florence to Amsterdam are targeting brands and buyers from Europe’s biggest fashion market. The stand of fashion label Lara Lauré...

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Premium Group founder Anita Tillmann steps down

Anita Tillmann, the founder of European event and trade fair organiser Premium Group, has announced she will be retiring after nearly 21 years of managing the business. Tillmann will be handing over the reins to her business partner Jörg Arntz and the group’s management team, while she will remain at the group as a strategic advisor. In a...

Fairs

Is Berlin the summer fashion capital with trade fairs Premium and Seek?

Berlin's fashion industry is gearing up for the latest edition of the Premium and Seek events, organised by the Premium Group. Taking place on July 11 and 12, the two-day event will be held at Station-Berlin, located in the heart of the city. This year's event promises to offer a range of surprises and innovations, following 20 years of growth...

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Fairs

Inside the fairs of FW23, from Florence to Copenhagen to London

After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...

EventPress Release

Premium: Where trends are made – 20 years of evolution

For 20 years, Anita Tillmann, Jörg Arntz and their team have shone a spotlight on key trends and the future of the fashion industry. This has made Premium Europe’s no.1 industry get-together – and the company will be celebrating this success from 17-19 January 2023 with a major anniversary edition of the shows. The Premium and Seek B2B events, a...

FairsPartner Content

G-Star Footwear invites you to the Premium Fashion fair in Berlin

G-Star RAW footwear surprises retailers with an innovative spring summer 2023 collection at the special summer edition of the Premium Fashion Fair in Messe Berlin. From 7 till 9 July in Hall 8, booth no. H8-B 19 in The Messe Berlin, G-Star RAW presents their innovative spring summer 2023 footwear collection. The collection exist of powerful new...

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Fairs

Premium, Seek and FashionTech to return all under one roof

Trade shows Premium and Seek and conference event FashionTech will all be making their return this year, set to take place in Berlin Messe, Germany, with the addition of a new D2C festival, The Ground. The collective, operated by Premium Group, will all take place from July 7 to 9 for its return to the group’s home city of Berlin for the coming...

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Fairs

Frankfurt Fashion Week trade shows postponed

Trade shows Premium, Seek, Neonyt and Val:ue, which were due to take place as part of Frankfurt Fashion Week in January, have been postponed due to the “increasingly critical Covid-19 situation” in Germany. In a statement, Frankfurt Fashion Week said that a decision by the German government to impose restrictions due to the continued spread of...

Fashion

A look into Erdem’s expansion into menswear

Founded back in 2005, the independent fashion house Erdem has worked 15 years on building a name for itself in womenswear. The London-based designer, Erdem Moralioglu, is now carving out a new path in the line of menswear, releasing his first collection for men for the spring/summer 2022 season. Moraliogu has previously traversed the menswear...

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Business

Lacoste celebrates its Foundation’s 15th anniversary in expansion of initiatives

Premium luxury label Lacoste is celebrating The Lacoste Foundation’s 15th anniversary with new commitments to its ongoing initiatives and pledges. Since its creation in 2006, the organisation reported, in a release, that it has “helped more than 100,000 young people through 200 projects combining sport and education, carried out by 50...

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Business

Ralph Lauren to receive philanthropic leadership award from Delivering Good

National nonprofit Delivering Good has unveiled that premium label Ralph Lauren is the recipient of its Lifetime Achievement Award, with the organisation stating its decision centres around the brand’s philanthropic efforts and commitment to giving back to communities. Described as “an extraordinary example of leadership and generosity across...