Pretty Ballerinas news and archive

Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan

Madrid – The Mascaró Group continues to drive the growth and international consolidation of Pretty Ballerinas, its brand specialising in ballet flats, with the opening of a new store in Japan. This is one of the Spanish company's main markets in the entire Asian region, where it now operates a total of four points of sale. Located on the third...

FashionPress Release

Pretty Ballerinas AW23 collection: Crafting your story

The AW23 collection from Pretty Ballerinas is an invitation to step into the role of 'the muse' and craft your own narrative. This season's collection, themed The Muse, Grunge Romance, Winter Warmers, and Naturverse, offers a unique blend of luxury and individual expression. Celebrated for their statement ballerina flats such as ELLA, KRISTEN,...

Fashion Partner Content

Pretty Ballerinas opens its new flagship store in The Dubai Mall, one of the most important shopping centres in the world

Mascaró Group’s international brand has opened its third store in UAE and continues its conquest of the Middle East. Pretty Ballerinas, the international ballerinas brand belonging to Grupo Mascaró, has inaugurated a new store in The Dubai Mall, the biggest shopping centre in the world, that carries in its 6 floors over 1200 boutiques including...

Fashion Partner Content

Pretty Ballerinas presents The Pretty B’S

Pretty Ballerinas, the family owned Spanish heritage footwear brand, has created its own girl band – The Pretty B’s - for the Fall/Winter 2022 campaign. Inspired by the 60s, the new collection transmits the spirit of the time in full color. Music has always been the best form of escapism for many young ladies. In the past, it was a way for them...

Fashion Partner Content

What is your tribe?

Pretty Ballerinas’ FW22 collection for the coldest months of the year is inspired by London in the 1970s. The influences of the urban tribes Mods, Teddy Girls, Swinging Sixties, Disco, Glam and Punk follow one another and overlap in this collection full of contrasts that invites you to write your own story where the raw and the unexpected...

Fashion Partner Content

How Pretty Ballerinas is taking the flat footwear market by storm

More than just another footwear brand, Pretty Ballerinas has more than a century’s worth of experience crafting the perfect pair of shoes. Founded in a small village in Menorca, Spain, the company first began handcrafting ballet slippers over 100 years ago. A traditional family-run business owned by Mascaró, Pretty Ballerinas, has grown rapidly...

FashionPress Release

A Summer song, by Pretty Ballerinas

Summer is by far the most popular season of the year but for many it seems to fly by in the same time as it takes an ice cream to melt. So let’s make hay while the sun shines and never waste a second of it. Pretty Ballerinas’ spring / summer 2022 collection is a love song to our favourite season of the year. Made entirely by hand on the island...

FashionPress Release

Everything you need to know about: Pretty Ballerinas

Pretty Ballerinas is a traditional family business with more than 100 years of experience in the craft of shoemaking. The company created their first pair of ballet slippers by hand over a century ago, in a small village of Minorca. Since then, the company has always been able to find the perfect balance between exceptional materials, comfort...