The Advertising Standards Authority (ASA) has announced that it has banned an ad by PrettyLittleThing which it said could be considered as sexualising a minor. The ruling concerned an ad campaign featuring Travis Barker’s 16-year-old daughter and brand ambassador Alabama Barker, who can be seen in what the ASA claimed are sexually suggestive...
Aug 11, 2022
Boohoo has announced the appointment of Shaun McCabe as chief financial officer (CFO). McCabe, the company said in a statement, is expected to take up his new role later this year and will succeed Neil Catto whose role will transition to an executive director, remaining on the group board, with responsibility for strategic projects. Commenting...
Jun 23, 2022
Boohoo Group has reported an 8 percent year-over-year drop in revenue to 445.7 million pounds in the first quarter of the year, which it said was in line with expectations and against a strong prior year performance linked to lockdowns. Revenues increased 75 percent over the three-year pre-pandemic period. Commenting on the quarterly...
Jun 16, 2022
Online womenswear retailer PrettyLittleThing is launching a collection with fashion and lifestyle influencer and vlogger Nella Rose. Launching in June, the 40-piece 'PLT presents Nella Rose' capsule will feature summer wardrobe essentials including bikinis with matching cover up’s, statement two-piece sets and figure-hugging evening dresses. The...
May 25, 2022
Online retailer PrettyLittleThing is working with its US creative director Teyana Taylor to find their next ‘Designer of the Year’. The fast-fashion brand is calling on aspiring fashion designers to submit a maximum of four designs, one of which must be a design for Taylor’s upcoming tour, to win the chance to dress the award-winning singer, as...
May 23, 2022
Boohoo Group Plc recorded a revenue increase of 14 percent reported and currency adjusted to 1.983 billion pounds in the year to February 28, 2022. Revenue over the two-year period increased by 61 percent from 1.235 billion pounds in 2020, at a time when apparel markets globally remain below pre-pandemic levels. The company said that the trends...
May 4, 2022
Fast fashion e-tailer PrettyLittleThing has named up-and-coming rapper, singer and beauty influencer Alabama Barker as its latest US brand ambassador. Barker, the daughter of legendary musician Travis Barker, has more than 1 million Instagram followers and will become the latest addition to PrettyLittleThing’s host of ambassadors, including...
Apr 13, 2022
Boohoo Group has delivered net sales growth in the fourth quarter of 7 percent and full year increase of 14 percent, in line with guidance. In the fourth quarter, gross sales growth was 26 percent versus last year and 57 versus two years ago. The company said the net sales growth in the quarter was impacted by higher returns rates year on year...
Mar 10, 2022
British fast-fashion e-tailer PrettyLittleThing (PLT) showcased their latest collection with fashion influencer and TV personality Molly-Mae Hague with a diverse and inclusive catwalk show to unofficially kick off London Fashion Week. Hague, who was named as PLT’s UK and EU creative director in August 2021, held her debut catwalk show at The...
Feb 17, 2022
Boohoo-owned fast-fashion online retailer PrettyLittleThing (PLT) will be launching a pre-owned resale marketplace later this year in a bid to encourage its shoppers to embrace sustainability. The initiative was announced by Molly-Mae Hague, PrettyLittleThing’s UK and EU creative director, during a press junket ahead of her debut catwalk show...
Feb 16, 2022
Fast-fashion e-tailer PrettyLittleThing is moving into the metaverse with its first virtual model, who has been designed to be “relatable and real” to its customers. The ‘virtual girl’ has been designed to bridge the gap between the metaverse and real-life, explains PrettyLittleThing, and will begin her career as a model on the brand’s website,...
Feb 4, 2022
British fast-fashion online retailer PrettyLittleThing is collaborating with Love Island star Molly-Mae Hague on a showcase ahead of London Fashion Week. PrettyLittleThing appointed Hague as its UK and European creative director in August 2021 and said in a statement that she will present the “hottest looks for 2022,” and pay homage to the...
Jan 21, 2022
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