PrettyLittleThing news and archive

PrettyLittleThing to open new showroom and office space in London

Fast fashion retailer PrettyLittleThing has announced it has signed to take occupation of a location in London’s Oxford Circus, where it will be housing a new showroom and office space. Spanning 4,375 square feet, the location will be similar to that of the brand’s openings in Miami, Los Angeles and Paris. Set to launch mid-April 2023, the space...

Jan 31, 2023

ManagementFeatured

PrettyLittleThing posts broadly flat full-year sales, profits narrow

PrettyLittleThing has reported broadly flat sales in its most recent full-year as subdued consumer demand persisted outside of the UK and US. The Manchester-based fast fashion retailer made revenue of 712.3 million pounds in the 12 months to February 28, up 0.3 percent from the previous year. Breaking it down by geography, the e-tailer hailed “...

Dec 8, 2022

Fashion Featured

PrettyLittleThing launches first-ever vintage collection

PrettyLittleThing (PLT), part of the Boohoo Group, which launched its resale PLT Marketplace app over the summer, have unveiled its first-ever vintage collection with Love Island star and ambassador Indiyah Polack. The 108-piece vintage collection is available exclusively on the PLT Marketplace app and features pieces picked out by Indiyah that...

Nov 10, 2022

Fashion

PrettyLittleThing launches its first post-surgery lingerie

Online womenswear retailer PrettyLittleThing have teamed up with cancer awareness charity GirlvsCancer to launch its first-ever post-surgery lingerie. The mastectomy lingerie collection is part of the online retailer’s 18-month collaboration with GirlvsCancer and focuses on comfort and inclusivity. The range includes feminine mastectomy bras...

Oct 5, 2022

ManagementFeatured

Boohoo issues profit warning as consumer demand slumps

For the six months to August 31, Boohoo Group’s net revenue declined 10 percent to 882.4 million pounds amid “macro-economic headwinds facing both consumers and businesses”. The company said it expects for a similar rate of revenue decline to persist over the remainder of the financial year if the “current conditions” continue. Boohoo now...

Sep 28, 2022

Fashion Featured

PrettyLittleThing launches pre-loved MarketPlace app

PrettyLittleThing (PLT), part of the Boohoo Group, has officially launched its re-sale MarketPlace app for UK customers, ahead of a US launch, to allow its community to buy and sell pre-loved pieces. In February, PLT’s creative director, Molly-Mae Hague, told FashionUnited that the MarketPlace would encourage sustainability, help its young...

Aug 30, 2022

Fashion Featured

PrettyLittleThing signs deal with Love Island’s Gemma Owen

British fast-fashion e-tailer PrettyLittleThing (PLT) has snapped up Love Island finalist Gemma Owen as its latest UK brand ambassador. In a statement, PLT said that it has signed a year-long partnership with Owen, who came second on the reality TV show this summer with partner Luca Bish, and that she would be working with the e-tailer on her...

Aug 22, 2022

Business

ASA bans PrettyLittleThing ad for ‘socially irresponsible’ images

The Advertising Standards Authority (ASA) has announced that it has banned an ad by PrettyLittleThing which it said could be considered as sexualising a minor. The ruling concerned an ad campaign featuring Travis Barker’s 16-year-old daughter and brand ambassador Alabama Barker, who can be seen in what the ASA claimed are sexually suggestive...

Aug 11, 2022

Report

Boohoo names Shaun McCabe as new CFO

Boohoo has announced the appointment of Shaun McCabe as chief financial officer (CFO). McCabe, the company said in a statement, is expected to take up his new role later this year and will succeed Neil Catto whose role will transition to an executive director, remaining on the group board, with responsibility for strategic projects. Commenting...

Jun 23, 2022

ManagementFeatured

Boohoo revenues decline

Boohoo Group has reported an 8 percent year-over-year drop in revenue to 445.7 million pounds in the first quarter of the year, which it said was in line with expectations and against a strong prior year performance linked to lockdowns. Revenues increased 75 percent over the three-year pre-pandemic period. Commenting on the quarterly...

Jun 16, 2022

Fashion

PrettyLittleThing announces collaboration with Nella Rose

Online womenswear retailer PrettyLittleThing is launching a collection with fashion and lifestyle influencer and vlogger Nella Rose. Launching in June, the 40-piece 'PLT presents Nella Rose' capsule will feature summer wardrobe essentials including bikinis with matching cover up’s, statement two-piece sets and figure-hugging evening dresses. The...

May 25, 2022

Fashion

PrettyLittleThing announces design competition with Teyana Taylor

Online retailer PrettyLittleThing is working with its US creative director Teyana Taylor to find their next ‘Designer of the Year’. The fast-fashion brand is calling on aspiring fashion designers to submit a maximum of four designs, one of which must be a design for Taylor’s upcoming tour, to win the chance to dress the award-winning singer, as...

May 23, 2022