British fast-fashion online retailer PrettyLittleThing has named Love Island’s Molly-Mae Hague as its UK and EU creative director. The Boohoo-owned fashion label said that Hague, who has 5.9 million Instagram followers, will be taking an “active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK...
Aug 26, 2021
UK-based online retailer PrettyLittleThing made its Miami Swim Week debut with a diverse casting of models including fitness influencer Bruna Lima, who is 8 months pregnant, disability activist Anna Sarol, and transgender stars Tokyo Styles and Gia Gunn. PrettyLittleThing’s ‘Miami Swim’ collection featured swimwear separates, barely there bikini...
Jul 12, 2021
A study looking into the use of plastics in the UK’s fast fashion industry has found that 49 percent of the clothing from four top brands is made entirely using virgin plastics. Boohoo was the biggest culprit with 67 percent of its fashion made entirely from fabrics derived from petrochemicals such as polyester, acrylic, nylon and polyamide....
Jun 11, 2021
Nostalgic trends of the 90s and early 2000s are set to make a big splash in 2021 based on new research taken from analyzing customer search data. The top six emerging trends include glitter tights, furry boots, arm warmers, Ed Hardy tops, leg warmers, and shearling trim jackets. The upcoming fashion trend list for 2021 is according to internal...
Mar 22, 2021
Fast fashion online retailer PrettyLittleThing has named Martina Mansaray as the winner of its Designer of the Year competition. In September 2020,PrettyLittleThing called on aspiring fashion designersto enter its design competition to win the chance to launch a capsule collection for the brand. The retailer wanted concepts that were commercial...
Mar 16, 2021
Viral social media platform TikTok is increasingly becoming a fashion authority online, with many young consumers looking to the app for fashion inspiration. According to Google Trends, global searches for the keyword ‘TikTok fashion’ have tripled since January 2020, up 195 percent. After the term ‘TikTok leggings’ increased on Google by 1,150...
Mar 5, 2021
Online retailer PrettyLittleThing is launching a fashion collection with its brand ambassador and singer/songwriter Becky G. The collection, available now, marks the first clothing line from Becky G, who recently won the first-ever American Music Award for ‘Favourite Latin Female Artist 2020’, the ‘E! People’s Choice Award for Latin Artist of...
Mar 3, 2021
On Monday, online fashion retailer Boohoo acquired brands Burton, Dorothy Perkins, and Wallis from Arcadia Group Limited’s joint administrators for 25.2 million pounds. That came just weeks after the fast-fashion giant acquired Debenhams Retail Limited for 55 million pounds in cash. The two deals will see Boohoo take over the online operations...
Feb 11, 2021
American singer-songwriter and actress Teyana Taylor has unveiled her first fashion collection with British online retailer PrettyLittleThing since being named the brand’s creative director in a year-long partnership. Taylor’s debut collection for the brand, launching on January 25, blends “girly girl” with a “tomboy edge” and offers a “fit for...
Jan 25, 2021
For the four months to December 31, 2020, Boohoo Group plc reported strong revenue growth of 40 percent to 660.8 million pounds, with growth across all brands and geographies. Gross margin for the four months was 53 percent, down 50 bps year on year. Following the strong peak trading performance, the group expects revenue growth for the...
Jan 14, 2021
American actress and model Karrueche Tran has launched an activewear collection in partnership with PrettyLittleThing. Tran, who has more than 9.8 million Instagram followers, has created a 62-piece collection filled with activewear staples in a range of on-trend earth tones, including PrettyLittleThing’s autumn/winter favourite chocolate brown,...
Jan 4, 2021
British online retailer PrettyLittleThing is launching a new collection with American rapper and songwriter Lil Kim. The collection will be dedicated to “championing inclusivity” explained the fast-fashion retailer, with apparel available in UK sizes 4-30 and US 0-26. Combining the PrettyLittleThing aesthetic with her unique style, the partywear...
Dec 17, 2020
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