Profuomo news and archive

Profuomo Wins the Circular Sourcing Challenge and takes steps towards a sustainable Future

During the Circular Textile Days, Profuomo was announced as the winner of the Circular Sourcing Scorecard, an initiative led by The Fabric Connector, tex.tracer, and Clean & Unique. The Circular Sourcing Score is a simple and accessible tool that allows fashion brands to assess their sourcing processes in terms of circularity. By completing a...

Fashion Partner Content

Profuomo's Japanese Knitted Shirt: A symbol of style and freedom of movement, with pianist duo Lucas & Arthur

Profuomo, a premier men's fashion brand hailing from Rotterdam, continues to captivate the fashion world with its distinctive "Japanese Knitted Shirt." This campaign, developed in collaboration with the renowned Dutch pianist duo Lucas & Arthur, prominently showcases the shirt's freedom of movement and superior performance features. Selecting...

RetailPartner Content

Profuomo's ambitions in Belgium: an interview with CEO Harry van der Zee

Recently, FashionUnited spoke with Harry van der Zee, the CEO of the third-generation family business Profuomo, to discuss the brand's growth strategy in Belgium. During the conversation, topics such as the opening of their new flagship store in Antwerp, the challenges of the current fashion market, and their future vision on sustainability were...

BusinessPartner Content

How Profuomo is expanding with Modexpress

There has been a major shift in menswear in recent years, with men wearing fewer suits as working from home became the norm, and fashion brand Profuomo is looking to address this new hybrid style with a renewed focus on smart casual and sporty aesthetic. The contemporary Dutch brand rebranded in 2021 with a ‘timeless comfort’ approach to its...

Fashion Partner Content

Sustainable wool, so what is that exactly?

Sustainability is definitely always a hot topic in the Fashion industry these days. It will often concern the use of sustainable materials, the type of finishing process or the conditions under which the products are made. But when it involves materials which have been derived from animals, such as leather or wool, the question as to how...