Events and exhibitions company Hyve Group has confirmed that womenswear trade show Pure London will sit alongside Moda and Spring Fair at the Birmingham NEC from the February 2025 edition. The integrated trade show will now be renamed Moda x Pure. It follows the conclusion of Pure London x JATC as a standalone event at London Olympia, as Hyve...
Nov 21, 2024
Still finding its footing as a newly merged entity, meaning wider plans are just falling into place, Pure London x JATC returned to Olympia London for the trade fair’s second joint edition. Once again spanning three days, this season was mostly about evolving and settling into the show’s new form, while taking the initial steps into what is to...
Jul 19, 2024
The second edition of the combined Pure London x JATC trade show is currently underway, once again housing a combination of exhibitors – some returning, others new to the formerly separated format. As had previously been a consistent fixture at Pure, however, a seminar programme has been continued into this freshly merged show, during which the...
Jul 16, 2024
Trade fair season is well underway, and with it, the hustle and bustle of such events is on the verge of hitting the city of London next week. From July 14 to 16, Pure London x JATC, Scoop and Source will be collectively housed at the event venue Olympia London, each one catering to their own niche of the industry. Here is what to expect from...
Jul 1, 2024
Following on from the partnership’s launch, the now joint British trade shows Pure London x JATC have announced the dates of the event’s second edition, which is to once again be held in Olympia London. From July 14 to 16, the location will play host to a multitude of local and international brands spanning eight categories: Woman, Pop,...
May 16, 2024
In the world of the UK’s trade show landscape, the merging of Pure London and Just Around the Corner (JATC) was a one that brought much attention to the industry. The duo, once rivals individually hosting their respective events in the UK’s capital, announced their decision to come together mid-2023, aligning with the promise of boosting reach...
Feb 19, 2024
Bright and early Sunday morning, the first edition of the newly merged trade show Pure London x JATC [Just Around the Corner] opened its doors to the fashion world and with it came an influx of brands and retailers looking to connect and converse over the latest collections for AW24. To ensure attendees also had their finger on the pulse...
Feb 13, 2024
Last August, it was revealed that two dominant UK trade shows were to come together in what was dubbed a “milestone” move to bolster their offer and reach. Pure London and its smaller competitor Just Around the Corner (JATC) are now preparing for their first combined event since the takeover, scheduled to take place from February 11 to 13 at...
Jan 22, 2024
As we continue to descend into the trade fair season, participating brand rosters are beginning to be unveiled for each respective show. This remains true for the newly combined Pure London x JATC – two UK trade shows that announced a merger last year in a bid to boost both their offer and reach. And it appears the move has received a stamp of...
Jan 16, 2024
British fashion trade fair Pure London and smaller competitor Just Around The Corner (JATC) are joining forces from February 2024 in a “milestone” move that will boost their offer and reach. The first Pure London x JATC will take place from February 11 to 13 at Pure London’s usual stomping ground of Olympia London, and will be run by Pure...
Aug 16, 2023
Computer assisted creations and digital textile design are paving the way for more sustainable products, and will help shape trends for the spring/summer 2024 season, according to Malaika Ewande, the founder and creative director of trends bureau Vesuvius. Ewande was attending Pure London - which ran from Sunday July 16 to Tuesday July 18,...
Jul 20, 2023
Pure London, the UK’s largest Festival of Fashion, ended this afternoon following three exciting days of innovative and trend-led fashion and inspiring and educational content. Retailers including John Lewis, ASOS, Galeries Lafayette, Anthropologie, McElhinneys, Monsoon, Jules B, Cavells, Pamela Schiffer, Morley Stores, Maison et Vie, Jessimara,...
Jul 19, 2023