Quiet luxury news and archive

Sofia Richie Grainge launches own brand under Revolve

Social media personality and entrepreneur Sofia Richie Grainge has launched her first fashion brand as part of the Revolve Group portfolio. Dubbed ‘SRG’, the label intends to be reflective of the star’s personal approach to fashion. Online, Richie Grainge has established herself as one of the trailblazers of the ‘Quiet Luxury’ trend, embodying...

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Fashion |marketing

Bottega Veneta’s social media silence boosts brand heat

In an age when luxury brands are tripping over themselves to chase virality, some of fashion’s most visionary leaders are choosing silence over noise—and winning. Bottega Veneta’s social media exit in 2021 was once seen as a bold, even questionable move. But as of Q4 2024, the Italian house has surged to sixth place on the Lyst Index of hottest...

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Fashion

Fashion's pendulum swings away from quiet luxury

For the past multiple seasons, in what feels like an eternity in the fashion sphere, the quiet luxury trend, which began after the pandemic, has reigned over the catwalks, zeitgeist, and the media. Dressing down was the new dressing up. Even words like "demure" and "mindful", a meme that first embraced good behavior and not standing out in the...

BusinessPartner Content

How Fashion Brands are Using AI to Remain Resilient to Market Shifts: Leveraging the Quiet Luxury Trend

Low-key luxury or “stealth wealth” define the industry’s hottest topic today, quiet luxury. The aesthetic has allowed numerous brands such as The Row, Khaite and Loro Piana to stand out now more than ever, and considering the decline in spending from aspirational shoppers, luxury brands are increasingly targeting the high-end consumer. This begs...