Rains news and archive

Steen Borgholm leaves Rains amid strategic shift

Danish outerwear brand Rains and CEO Steen Borgholm are parting ways. Borgholm announced his departure on Wednesday on the career network LinkedIn. This follows last week's announcement that he would be handing over the role of CEO to founder Daniel Brix Hesselager. At the same time, Borgholm announced his new role. He was appointed to the Board...

Retail

Rains opens first Scottish store in Glasgow

Danish outerwear and lifestyle brand Rains has strengthened its UK retail presence with its first store in Scotland. Located in Glasgow at 203 Ingram Street, within the prominent Merchant City area featuring other high-end retailers, the 1,076 square foot store has been designed to reflect the brand’s neo-Scandinavian aesthetic to showcase its...

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Retail

Rains making waves: Pop-up in Galeries Lafayette

Rains has opened a pop-up space at the Paris Haussmann location of French luxury retailer Galeries Lafayette. The 30 square meter temporary space is located in an atrium in the menswear area, Rains announced on Thursday. The Danish outerwear brand will also be stocking some of the shop windows for the period until October 14. Rains has its...

FashionPress Release

Tech Meets Textiles: Discover Rains' High-Tech Thermal Series

Rains is a lifestyle brand specializing in outerwear, known for its unique approach to design and functionality. The brand, which started by reinterpreting the classic rubber raincoat, has grown into a significant player in the outerwear market. Rains is characterized by its use of coated waterproof fabric, a signature element that defines its...

Fashion |In Pictures

Rains debuts 3D printed boot with Zellerfeld at PFW

Outerwear lifestyle brand Rains has unveiled a 3D printed boot with Zellerfeld during its autumn/winter 2023 show at Paris Fashion Week. The ‘Puffer Boot’ is the first-of-its-kind silhouette, designed by Rains and produced by Zellerfeld, which develops 3D-printing technology. The intentional sculptural appearance reminiscent of a stone carving...

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Video

Video: Rains at Paris Men's Fashion Week

In this video, fashion label Rains has presented its FW22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Image via FF Channel on YouTube

FashionPress Release

Rains presents Autumn-Winter 2022 Collection: SKYWATCHER

COPENHAGEN - Outerwear lifestyle brand, Rains, unveils its AW22 collection, SKYWATCHER; to be debuted at Paris Fashion Week. What Rain’s biggest AUtumn-Winter collection to date. Rainwear, transitional and thermal outerwear, layers, garments, bags, and accessories When Debut at Paris Fashion Week: January 20, 2022. Pre-AW22 drop: June 2022. Main...

FashionPress Release

Rains outlines brand evolution journey before launch of new brand identity

COPENHAGEN - Rains summarizes its brand evolution journey on the eve of the new logo and logomark launch. What New logo and 'Sun' logomark; recap of brand evolution journey to date; Sun Interpretation project When New identity launches January 2022 For three years, Rains has been working to evolve its brand, product offering, and business. That...

Fashion

Rains join Paris Fashion Week in January

Copenhagen-based outerwear lifestyle brand Rains is to debut its autumn/winter 2022 collection at Paris Men’s Fashion Week. Rains will host a physical catwalk show for its autumn/winter 2022 collection at Palais de Tokyo on January 20 as part of the official Paris Men’s Fashion Week schedule. This marks the first showcase at Paris Fashion Week...

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Video

Video: Rains SS22 collection

In this video, fashion label Rains has debuted its SS22 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Video: Rains via YouTube

Video

Video: Rains FW21 collection at CPHFW

In this video, outdoor lifestyle brand Rains has presented its FW21 collection at Copenhagen Fashion Week (CPHFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Copenhagen Fashion Week via Vimeo Photo credit: Copenhagen Fashion Week

Video

Video: Rains presents its Spring/Summer 2021 film

During the most recent edition of Copenhagen Fashion Week Rains presented it's Spring/Summer 2021 collection in a short two and a half minute film. The Danish outerwear brand chose an empty swimming pool, overgrown with shrubs as the setting for their film giving a look into what outwear offerings they will give next spring. Source: Copenhagen...